Austria: Smoothing Iron Market 2024

Smoothing Iron Market Size in Austria

In 2021, the Austrian smoothing iron market decreased by -48.6% to $X, falling for the fourth year in a row after two years of growth. Overall, consumption recorded a deep setback. Smoothing iron consumption peaked at $X in 2014; however, from 2015 to 2021, consumption failed to regain momentum.

Smoothing Iron Exports

Exports from Austria

In 2021, approx. X units of electric smoothing irons were exported from Austria; picking up by 215% on the previous year's figure. Overall, exports saw strong growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, smoothing iron exports soared to $X in 2021. In general, total exports indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +9.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Poland (X units), Italy (X units) and Greece (X units) were the main destinations of smoothing iron exports from Austria, with a combined 72% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Poland (with a CAGR of +49.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X) remains the key foreign market for electric smoothing irons exports from Austria, comprising 41% of total exports. The second position in the ranking was held by Italy ($X), with a 17% share of total exports. It was followed by Greece, with an 8.6% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Poland stood at +41.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+17.7% per year) and Greece (+10.4% per year).

Export Prices by Country

The average smoothing iron export price stood at $X per unit in 2021, dropping by -32.4% against the previous year. In general, the export price saw a abrupt descent. The most prominent rate of growth was recorded in 2017 an increase of 74%. Over the period under review, the average export prices hit record highs at $X per unit in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per unit), while the average price for exports to Greece ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+5.0%), while the prices for the other major destinations experienced a decline.

Smoothing Iron Imports

Imports into Austria

In 2021, overseas purchases of electric smoothing irons were finally on the rise to reach X units for the first time since 2016, thus ending a four-year declining trend. Over the period under review, imports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when imports increased by 33%. As a result, imports reached the peak of X units. From 2014 to 2021, the growth of imports failed to regain momentum.

In value terms, smoothing iron imports rose sharply to $X in 2021. The total import value increased at an average annual rate of +2.6% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when imports increased by 36%. Over the period under review, imports reached the maximum at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, China (X units) constituted the largest supplier of smoothing iron to Austria, with a 55% share of total imports. Moreover, smoothing iron imports from China exceeded the figures recorded by the second-largest supplier, Germany (X units), twofold. The Netherlands (X units) ranked third in terms of total imports with a 6.5% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled +8.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+4.4% per year) and the Netherlands (+59.9% per year).

In value terms, Germany ($X), China ($X) and the Netherlands ($X) constituted the largest smoothing iron suppliers to Austria, with a combined 84% share of total imports. These countries were followed by Poland, Italy, Spain, France and Indonesia, which together accounted for a further 13%.

Poland, with a CAGR of +123.6%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average smoothing iron import price stood at $X per unit in 2021, declining by -1.9% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.1%. The growth pace was the most rapid in 2014 when the average import price increased by 25% against the previous year. Over the period under review, average import prices reached the peak figure at $X per unit in 2018; however, from 2019 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Indonesia ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Indonesia (+28.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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