Austria: Eye Make-Up Preparations Market 2025

Eye Make-Up Preparations Market Size in Austria

In 2022, the Austrian eye make-up preparations market increased by 20% to $X, rising for the second year in a row after two years of decline. In general, the total consumption indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +8.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +20.2% against 2020 indices. Eye make-up preparations consumption peaked in 2022 and is expected to retain growth in the immediate term.

Eye Make-Up Preparations Production in Austria

In value terms, eye make-up preparations production skyrocketed to $X in 2022 estimated in export price. Over the period under review, production posted significant growth. The growth pace was the most rapid in 2013 when the production volume increased by 13,795% against the previous year. Eye make-up preparations production peaked at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Eye Make-Up Preparations Exports

Exports from Austria

In 2022, the amount of eye make-up preparations exported from Austria shrank markedly to X tons, waning by -28.9% compared with 2021. Over the period under review, exports showed a deep slump. The most prominent rate of growth was recorded in 2021 with an increase of 21%. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, eye make-up preparations exports contracted to $X in 2022. In general, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when exports increased by 16% against the previous year. Over the period under review, the exports reached the maximum at $X in 2021, and then dropped in the following year.

Exports by Country

Germany (X tons) was the main destination for eye make-up preparations exports from Austria, with a 25% share of total exports. Moreover, eye make-up preparations exports to Germany exceeded the volume sent to the second major destination, the UK (X tons), twofold. The Czech Republic (X tons) ranked third in terms of total exports with a 7.7% share.

From 2012 to 2022, the average annual growth rate of volume to Germany amounted to -12.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+12.2% per year) and the Czech Republic (+4.2% per year).

In value terms, Germany ($X) remains the key foreign market for eye make-up preparations exports from Austria, comprising 40% of total exports. The second position in the ranking was held by Switzerland ($X), with a 9.7% share of total exports. It was followed by the UK, with a 6.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany amounted to +2.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (+3.1% per year) and the UK (+9.9% per year).

Export Prices by Country

The average eye make-up preparations export price stood at $X per ton in 2022, surging by 25% against the previous year. In general, the export price enjoyed a resilient increase. The most prominent rate of growth was recorded in 2016 an increase of 39% against the previous year. The export price peaked in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Serbia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Switzerland (+39.0%), while the prices for the other major destinations experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports into Austria

In 2022, approx. X tons of eye make-up preparations were imported into Austria; picking up by 9.4% compared with the previous year. In general, imports, however, continue to indicate a slight curtailment. Over the period under review, imports attained the maximum at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, eye make-up preparations imports expanded markedly to $X in 2022. The total import value increased at an average annual rate of +3.5% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 31%. Imports peaked at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Germany (X tons) constituted the largest supplier of eye make-up preparations to Austria, with a 52% share of total imports. Moreover, eye make-up preparations imports from Germany exceeded the figures recorded by the second-largest supplier, the Netherlands (X tons), fourfold. The third position in this ranking was held by Switzerland (X tons), with a 6.3% share.

From 2012 to 2022, the average annual growth rate of volume from Germany was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+19.5% per year) and Switzerland (+14.2% per year).

In value terms, Germany ($X) constituted the largest supplier of eye make-up preparations to Austria, comprising 61% of total imports. The second position in the ranking was held by France ($X), with an 8.2% share of total imports. It was followed by the Czech Republic, with a 6% share.

From 2012 to 2022, the average annual growth rate of value from Germany stood at +6.2%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-2.4% per year) and the Czech Republic (+28.1% per year).

Import Prices by Country

In 2022, the average eye make-up preparations import price amounted to $X per ton, waning by -2.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +5.2%. The growth pace was the most rapid in 2013 an increase of 44%. The import price peaked at $X per ton in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+15.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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