Austria: Hair Curler Market 2025

Hair Curler Market Size in Austria

For the fourth year in a row, the Austrian hair curler market recorded growth in sales value, which increased by 5.5% to $X in 2022. Over the period under review, consumption, however, saw a significant increase. Hair curler consumption peaked in 2022 and is likely to see steady growth in the immediate term.

Hair Curler Production in Austria

In value terms, hair curler production reached $X in 2022 estimated in export price. Overall, production saw resilient growth. The growth pace was the most rapid in 2019 when the production volume increased by 43%. Over the period under review, production reached the maximum level at $X in 2020; afterwards, it flattened through to 2022.

Hair Curler Exports

Exports from Austria

In 2022, the amount of hair curlers and curling tongs exported from Austria surged to X units, growing by 18% compared with the previous year. In general, exports, however, recorded a pronounced downturn. The pace of growth was the most pronounced in 2013 with an increase of 36%. The exports peaked at X units in 2016; however, from 2017 to 2022, the exports remained at a lower figure.

In value terms, hair curler exports expanded notably to $X in 2022. Over the period under review, total exports indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -23.7% against 2020 indices. The pace of growth was the most pronounced in 2013 when exports increased by 35% against the previous year. The exports peaked at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Germany (X units) was the main destination for hair curler exports from Austria, with a 57% share of total exports. Moreover, hair curler exports to Germany exceeded the volume sent to the second major destination, Italy (X units), fourfold. The third position in this ranking was taken by Poland (X units), with a 7.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany totaled -4.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+1.5% per year) and Poland (+4.2% per year).

In value terms, Germany ($X) remains the key foreign market for hair curlers and curling tongs exports from Austria, comprising 57% of total exports. The second position in the ranking was held by Italy ($X), with a 16% share of total exports. It was followed by Poland, with a 7.1% share.

From 2012 to 2022, the average annual growth rate of value to Germany totaled +1.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+8.4% per year) and Poland (+11.3% per year).

Export Prices by Country

The average hair curler export price stood at $X per unit in 2022, dropping by -10.1% against the previous year. Over the period under review, the export price, however, recorded strong growth. The most prominent rate of growth was recorded in 2019 an increase of 63%. Over the period under review, the average export prices reached the peak figure at $X per unit in 2021, and then contracted in the following year.

Average prices varied noticeably for the major foreign markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Slovenia ($X per unit) and the Czech Republic ($X per unit), while the average price for exports to Slovakia ($X per unit) and Switzerland ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+7.6%), while the prices for the other major destinations experienced more modest paces of growth.

Hair Curler Imports

Imports into Austria

In 2022, overseas purchases of hair curlers and curling tongs decreased by -14.2% to X units, falling for the second year in a row after two years of growth. In general, total imports indicated a prominent increase from 2012 to 2022: its volume increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -25.8% against 2020 indices. The most prominent rate of growth was recorded in 2020 when imports increased by 37%. As a result, imports reached the peak of X units. From 2021 to 2022, the growth of imports failed to regain momentum.

In value terms, hair curler imports soared to $X in 2022. Over the period under review, imports, however, showed a resilient expansion. The growth pace was the most rapid in 2019 with an increase of 72% against the previous year. Imports peaked in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, Germany (X units) constituted the largest hair curler supplier to Austria, accounting for a 73% share of total imports. Moreover, hair curler imports from Germany exceeded the figures recorded by the second-largest supplier, Poland (X units), tenfold. The third position in this ranking was held by France (X units), with a 5.1% share.

From 2012 to 2022, the average annual growth rate of volume from Germany amounted to +15.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+106.9% per year) and France (+65.6% per year).

In value terms, Germany ($X) constituted the largest supplier of hair curlers and curling tongs to Austria, comprising 73% of total imports. The second position in the ranking was held by Poland ($X), with a 7% share of total imports. It was followed by France, with a 5.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Germany stood at +26.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+128.2% per year) and France (+81.8% per year).

Import Prices by Country

The average hair curler import price stood at $X per unit in 2022, increasing by 41% against the previous year. Over the period under review, the import price enjoyed a resilient expansion. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were Malaysia ($X per unit) and Poland ($X per unit), while the price for France ($X per unit) and Germany ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Malaysia (+29.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :