Austria: Illuminated Sign Market 2024

Illuminated Sign Market Size in Austria

In 2021, the Austrian illuminated sign market increased by 37% to $X for the first time since 2018, thus ending a two-year declining trend. Overall, consumption, however, recorded a deep setback. Illuminated sign consumption peaked at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Illuminated Sign Production in Austria

In value terms, illuminated sign production skyrocketed to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.3% over the period from 2012 to 2021; however, the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2018 when the production volume increased by 21%. As a result, production reached the peak level of $X. From 2019 to 2021, production growth remained at a somewhat lower figure.

Illuminated Sign Exports

Exports from Austria

For the third year in a row, Austria recorded decline in shipments abroad of illuminated signs and illuminated name-plates, which decreased by -4.5% to X tons in 2021. In general, exports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of 32%. As a result, the exports attained the peak of X tons. From 2017 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, illuminated sign exports expanded notably to $X in 2021. Overall, exports, however, continue to indicate a strong expansion. The growth pace was the most rapid in 2016 with an increase of 54% against the previous year. The exports peaked at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

Germany (X tons), Switzerland (X tons) and the UK (X tons) were the main destinations of illuminated sign exports from Austria, together comprising 45% of total exports.

From 2012 to 2021, the biggest increases were recorded for the UK (with a CAGR of +29.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for illuminated sign exported from Austria were Switzerland ($X), the UK ($X) and Germany ($X), with a combined 50% share of total exports.

Among the main countries of destination, the UK, with a CAGR of +53.7%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average illuminated sign export price amounted to $X per ton, rising by 17% against the previous year. In general, the export price saw a resilient increase. The most prominent rate of growth was recorded in 2014 an increase of 30% against the previous year. The export price peaked in 2021 and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Belgium ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Belgium (+18.9%), while the prices for the other major destinations experienced more modest paces of growth.

Illuminated Sign Imports

Imports into Austria

In 2021, imports of illuminated signs and illuminated name-plates into Austria soared to X tons, increasing by 49% compared with 2020. Over the period under review, imports, however, saw a noticeable decrease. Over the period under review, imports hit record highs at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, illuminated sign imports surged to $X in 2021. Overall, imports, however, saw a slight contraction. Imports peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

Germany (X tons), Slovakia (X tons) and Poland (X tons) were the main suppliers of illuminated sign imports to Austria, with a combined 60% share of total imports. These countries were followed by Turkey, Bosnia and Herzegovina, China, Romania, Hungary and France, which together accounted for a further 36%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Turkey (with a CAGR of +31.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) constituted the largest supplier of illuminated signs and illuminated name-plates to Austria, comprising 48% of total imports. The second position in the ranking was held by Slovakia ($X), with a 12% share of total imports. It was followed by Turkey, with a 7.3% share.

From 2012 to 2021, the average annual growth rate of value from Germany stood at -3.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (-1.8% per year) and Turkey (+33.6% per year).

Import Prices by Country

The average illuminated sign import price stood at $X per ton in 2021, falling by -14.1% against the previous year. Over the last nine years, it increased at an average annual rate of +2.7%. The most prominent rate of growth was recorded in 2014 an increase of 24% against the previous year. The import price peaked at $X per ton in 2020, and then fell in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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