Austria: Manuka Market 2024

Manuka Market Size in Austria

In 2022, the Austrian manuka market increased by 2.9% to $X, rising for the third year in a row after two years of decline. Overall, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market reached the peak level at $X in 2013; however, from 2014 to 2022, consumption remained at a lower figure.

Manuka Production in Austria

In value terms, manuka production fell modestly to $X in 2022 estimated in export price. In general, production saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 with an increase of 22% against the previous year. As a result, production reached the peak level of $X. From 2018 to 2022, production growth remained at a somewhat lower figure.

Manuka Exports

Exports from Austria

Manuka exports from Austria fell to X tons in 2022, with a decrease of -8.5% on the previous year's figure. Over the period under review, exports continue to indicate a deep downturn. The pace of growth appeared the most rapid in 2015 when exports increased by 25%. As a result, the exports attained the peak of X tons. From 2016 to 2022, the growth of the exports remained at a lower figure.

In value terms, manuka exports contracted to $X in 2022. Overall, exports recorded a noticeable decline. The growth pace was the most rapid in 2015 with an increase of 14%. As a result, the exports reached the peak of $X. From 2016 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Switzerland (X tons), Germany (X tons) and Italy (X tons) were the main destinations of manuka exports from Austria, with a combined 73% share of total exports. Hong Kong SAR, the Netherlands, the United States, the Philippines, Saudi Arabia, the United Arab Emirates, Russia, Slovenia and Hungary lagged somewhat behind, together comprising a further 18%.

From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +30.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Switzerland ($X), Germany ($X) and Italy ($X) appeared to be the largest markets for manuka exported from Austria worldwide, with a combined 72% share of total exports. Hong Kong SAR, Saudi Arabia, the Philippines, the United States, the United Arab Emirates, the Netherlands, Russia, Slovenia and Hungary lagged somewhat behind, together accounting for a further 17%.

In terms of the main countries of destination, the Netherlands, with a CAGR of +22.8%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average manuka export price stood at $X per ton in 2022, leveling off at the previous year. Over the last decade, it increased at an average annual rate of +2.7%. The growth pace was the most rapid in 2013 when the average export price increased by 12% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2021, and then reduced in the following year.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Hungary ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (+11.3%), while the prices for the other major destinations experienced more modest paces of growth.

Manuka Imports

Imports into Austria

In 2022, imports of manuka into Austria reached X tons, leveling off at the previous year. Over the period under review, imports, however, showed a pronounced decrease. The most prominent rate of growth was recorded in 2017 with an increase of 15%. Over the period under review, imports hit record highs at X tons in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, manuka imports totaled $X in 2022. Overall, imports, however, saw a mild descent. The growth pace was the most rapid in 2017 when imports increased by 14%. Over the period under review, imports hit record highs at $X in 2013; however, from 2014 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Germany (X tons) constituted the largest supplier of manuka to Austria, accounting for a 26% share of total imports. Moreover, manuka imports from Germany exceeded the figures recorded by the second-largest supplier, Spain (X tons), twofold. Hungary (X tons) ranked third in terms of total imports with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Germany amounted to +3.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+0.4% per year) and Hungary (+0.6% per year).

In value terms, Germany ($X) constituted the largest supplier of manuka to Austria, comprising 33% of total imports. The second position in the ranking was taken by Spain ($X), with an 11% share of total imports. It was followed by Hungary, with a 9.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Germany amounted to +2.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (-0.2% per year) and Hungary (+2.3% per year).

Import Prices by Country

The average manuka import price stood at $X per ton in 2022, standing approx. at the previous year. Over the last decade, it increased at an average annual rate of +1.1%. The pace of growth appeared the most rapid in 2021 when the average import price increased by 15%. Over the period under review, average import prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Guatemala (+1.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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