Austria: Newspaper Market 2025

Newspaper Market Size in Austria

The Austrian newspaper market shrank to $X in 2022, with a decrease of -13% against the previous year. Overall, consumption continues to indicate a perceptible descent. As a result, consumption attained the peak level of $X. From 2016 to 2022, the growth of the market remained at a somewhat lower figure.

Newspaper Production in Austria

In value terms, newspaper production fell significantly to $X in 2022 estimated in export price. Over the period under review, production continues to indicate a pronounced shrinkage. The pace of growth appeared the most rapid in 2015 with an increase of 146%. Newspaper production peaked at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Newspaper Exports

Exports from Austria

In 2022, overseas shipments of newspapers, journals and periodicals increased by 13% to X units, rising for the second year in a row after four years of decline. Overall, exports, however, recorded a abrupt contraction. The most prominent rate of growth was recorded in 2021 when exports increased by 29% against the previous year. Over the period under review, the exports attained the maximum at X units in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, newspaper exports contracted slightly to $X in 2022. In general, exports, however, saw a deep downturn. The growth pace was the most rapid in 2021 when exports increased by 44% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Germany (X units) was the main destination for newspaper exports from Austria, with a 72% share of total exports. Moreover, newspaper exports to Germany exceeded the volume sent to the second major destination, Switzerland (X units), fourfold. The third position in this ranking was taken by Croatia (X units), with a 2.7% share.

From 2012 to 2022, the average annual growth rate of volume to Germany amounted to -14.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (-3.1% per year) and Croatia (+24.4% per year).

In value terms, Germany ($X) remains the key foreign market for newspapers, journals and periodicals exports from Austria, comprising 73% of total exports. The second position in the ranking was taken by Switzerland ($X), with a 20% share of total exports. It was followed by Italy, with a 2.8% share.

From 2012 to 2022, the average annual growth rate of value to Germany totaled -9.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (-3.2% per year) and Italy (-17.6% per year).

Export Prices by Country

The average newspaper export price stood at $X per unit in 2022, falling by -12.9% against the previous year. In general, the export price, however, saw a pronounced increase. The growth pace was the most rapid in 2019 when the average export price increased by 48% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per unit in 2021, and then shrank in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Italy ($X per unit), while the average price for exports to Croatia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+6.4%), while the prices for the other major destinations experienced more modest paces of growth.

Newspaper Imports

Imports into Austria

For the fourth consecutive year, Austria recorded decline in supplies from abroad of newspapers, journals and periodicals, which decreased by -2.7% to X units in 2022. Over the period under review, imports saw a abrupt shrinkage. The pace of growth was the most pronounced in 2018 when imports increased by 17%. Over the period under review, imports hit record highs at X units in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, newspaper imports dropped to $X in 2022. In general, imports saw a deep setback. The pace of growth appeared the most rapid in 2017 when imports increased by 16%. Imports peaked at $X in 2013; however, from 2014 to 2022, imports remained at a lower figure.

Imports by Country

Germany (X units), Poland (X units) and Hungary (X units) were the main suppliers of newspaper imports to Austria, together comprising 92% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Poland (with a CAGR of +14.5%), while imports for the other leaders experienced mixed trend patterns.

In value terms, Germany ($X) constituted the largest supplier of newspapers, journals and periodicals to Austria, comprising 74% of total imports. The second position in the ranking was taken by Poland ($X), with a 15% share of total imports. It was followed by Hungary, with a 4.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Germany stood at -6.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+16.3% per year) and Hungary (-0.4% per year).

Import Prices by Country

In 2022, the average newspaper import price amounted to $X per unit, declining by -3.8% against the previous year. In general, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average import price increased by 21%. As a result, import price attained the peak level of $X per unit. From 2018 to 2022, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per unit), while the price for Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+1.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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