Austria: Market for Plastic or Non-Precious Metal Watches 2024

Market Size for Plastic or Non-Precious Metal Watches in Austria

The Austrian market for plastic or non-precious metal watches contracted rapidly to $X in 2022, waning by -30.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a abrupt slump. Plastic or non-precious metal watch consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Exports of Plastic or Non-Precious Metal Watches

Exports from Austria

In 2022, plastic or non-precious metal watch exports from Austria soared to X units, picking up by 42% against 2021. Overall, exports, however, recorded a mild contraction. The most prominent rate of growth was recorded in 2017 when exports increased by 52% against the previous year. As a result, the exports attained the peak of X units. From 2018 to 2022, the growth of the exports failed to regain momentum.

In value terms, plastic or non-precious metal watch exports soared to $X in 2022. Over the period under review, exports, however, continue to indicate a noticeable setback. The exports peaked at $X in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Poland (X units), Germany (X units) and Belgium (X units) were the main destinations of plastic or non-precious metal watch exports from Austria, with a combined 48% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Poland (with a CAGR of +26.0%), while the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) remains the key foreign market for plastic or non-precious metal watches exports from Austria, comprising 25% of total exports. The second position in the ranking was taken by Switzerland ($X), with an 11% share of total exports. It was followed by the United States, with a 6.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany stood at -6.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (+3.1% per year) and the United States (+15.6% per year).

Export Prices by Country

The average export price for plastic or non-precious metal watches stood at $X per unit in 2022, shrinking by -16.5% against the previous year. In general, the export price saw a noticeable contraction. The most prominent rate of growth was recorded in 2013 when the average export price increased by 63%. The export price peaked at $X per unit in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Switzerland ($X per unit), while the average price for exports to Poland ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+5.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Plastic or Non-Precious Metal Watches

Imports into Austria

In 2022, after three years of growth, there was significant decline in overseas purchases of plastic or non-precious metal watches, when their volume decreased by -19.7% to X units. Overall, imports showed a deep slump. The most prominent rate of growth was recorded in 2020 when imports increased by 9.4% against the previous year. Imports peaked at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, plastic or non-precious metal watch imports stood at $X in 2022. Over the period under review, imports continue to indicate a pronounced reduction. The growth pace was the most rapid in 2021 when imports increased by 11%. Imports peaked at $X in 2017; however, from 2018 to 2022, imports remained at a lower figure.

Imports by Country

China (X units), Germany (X units) and Switzerland (X units) were the main suppliers of plastic or non-precious metal watch imports to Austria, with a combined 76% share of total imports. Poland, Slovakia, France, the Czech Republic, Belgium and Hong Kong SAR lagged somewhat behind, together accounting for a further 17%.

From 2012 to 2022, the biggest increases were recorded for the Czech Republic (with a CAGR of +55.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest plastic or non-precious metal watch suppliers to Austria were Switzerland ($X), Germany ($X) and France ($X), together accounting for 68% of total imports. China, the Czech Republic, Poland, Slovakia, Belgium and Hong Kong SAR lagged somewhat behind, together accounting for a further 19%.

In terms of the main suppliers, the Czech Republic, with a CAGR of +69.4%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for plastic or non-precious metal watches stood at $X per unit in 2022, picking up by 26% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.9%. Over the period under review, average import prices hit record highs at $X per unit in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Switzerland ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+11.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform