Austria: Shaving Preparations Market 2025

Shaving Preparations Market Size in Austria

The Austrian shaving preparations market skyrocketed to $X in 2021, picking up by 32% against the previous year. In general, the total consumption indicated measured growth from 2012 to 2021: its value increased at an average annual rate of +3.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +109.4% against 2018 indices. Over the period under review, the market reached the peak level in 2021 and is expected to retain growth in the immediate term.

Shaving Preparations Production in Austria

In value terms, shaving preparations production totaled $X in 2021 estimated in export price. Over the period under review, production, however, saw a perceptible shrinkage. The pace of growth appeared the most rapid in 2014 when the production volume increased by 339% against the previous year. As a result, production reached the peak level of $X. From 2015 to 2021, production growth remained at a somewhat lower figure.

Shaving Preparations Exports

Exports from Austria

In 2021, approx. X tons of pre-shave, shaving and after-shave preparations (excluding soap in blocks) were exported from Austria; dropping by -39.4% on 2020. Overall, exports saw a precipitous descent. The pace of growth appeared the most rapid in 2014 when exports increased by 146% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, shaving preparations exports shrank rapidly to $X in 2021. Over the period under review, exports saw a abrupt descent. The most prominent rate of growth was recorded in 2014 with an increase of 72%. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Switzerland (X tons), Germany (X tons) and Hungary (X tons) were the main destinations of shaving preparations exports from Austria, together comprising 60% of total exports. Italy, the Netherlands, the Czech Republic, Romania and Croatia lagged somewhat behind, together accounting for a further 25%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Italy (with a CAGR of +28.4%), while the other leaders experienced a decline.

In value terms, the largest markets for shaving preparations exported from Austria were Germany ($X), Switzerland ($X) and Italy ($X), with a combined 54% share of total exports.

Among the main countries of destination, Italy, with a CAGR of +33.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2021, the average shaving preparations export price amounted to $X per ton, growing by 11% against the previous year. Overall, export price indicated a temperate expansion from 2012 to 2021: its price increased at an average annual rate of +4.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, shaving preparations export price increased by +20.5% against 2017 indices. The most prominent rate of growth was recorded in 2016 an increase of 42% against the previous year. The export price peaked in 2021 and is expected to retain growth in the near future.

Prices varied noticeably country of destination: the country with the highest price was Italy ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Serbia (+29.1%), while the prices for the other major destinations experienced more modest paces of growth.

Shaving Preparations Imports

Imports into Austria

Shaving preparations imports into Austria reduced slightly to X tons in 2021, with a decrease of -3.1% on the year before. In general, imports continue to indicate a deep slump. The most prominent rate of growth was recorded in 2015 with an increase of 8%. Over the period under review, imports reached the peak figure at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, shaving preparations imports surged to $X in 2021. Overall, imports recorded a deep downturn. Imports peaked at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Germany (X tons) constituted the largest shaving preparations supplier to Austria, accounting for a 63% share of total imports. Moreover, shaving preparations imports from Germany exceeded the figures recorded by the second-largest supplier, Slovakia (X tons), fivefold. Turkey (X tons) ranked third in terms of total imports with a 7.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Germany totaled -8.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (+372.8% per year) and Turkey (+44.1% per year).

In value terms, Germany ($X) constituted the largest supplier of pre-shave, shaving and after-shave preparations (excluding soap in blocks) to Austria, comprising 56% of total imports. The second position in the ranking was held by Poland ($X), with an 8.3% share of total imports. It was followed by Slovakia, with an 8.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Germany amounted to -7.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+49.0% per year) and Slovakia (+333.6% per year).

Import Prices by Country

The average shaving preparations import price stood at $X per ton in 2021, rising by 19% against the previous year. Over the last nine-year period, it increased at an average annual rate of +5.6%. The most prominent rate of growth was recorded in 2013 an increase of 72% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was Poland ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+14.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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