Austria: Toilet Paper Market 2024

Toilet Paper Market Size in Austria

In 2021, the Austrian toilet paper market decreased by -10.2% to $X for the first time since 2017, thus ending a three-year rising trend. Overall, consumption, however, recorded a relatively flat trend pattern. Toilet paper consumption peaked at $X in 2020, and then dropped in the following year.

Toilet Paper Production in Austria

In value terms, toilet paper production fell to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 41%. Toilet paper production peaked at $X in 2020, and then fell in the following year.

Toilet Paper Exports

Exports from Austria

In 2021, after three years of growth, there was decline in shipments abroad of toilet paper, when their volume decreased by -2.1% to X tons. Over the period under review, exports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 with an increase of 5.1% against the previous year. As a result, the exports reached the peak of X tons, and then reduced modestly in the following year.

In value terms, toilet paper exports expanded notably to $X in 2021. The total export value increased at an average annual rate of +2.0% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The growth pace was the most rapid in 2018 when exports increased by 12% against the previous year. Over the period under review, the exports reached the peak figure in 2021 and are expected to retain growth in the near future.

Exports by Country

Germany (X tons), Hungary (X tons) and Romania (X tons) were the main destinations of toilet paper exports from Austria, together comprising 59% of total exports. The Czech Republic, Croatia, Greece, Ukraine, Serbia and Switzerland lagged somewhat behind, together comprising a further 31%.

From 2012 to 2021, the biggest increases were recorded for Ukraine (with a CAGR of +13.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toilet paper exported from Austria were Germany ($X), Hungary ($X) and Romania ($X), with a combined 55% share of total exports. These countries were followed by the Czech Republic, Croatia, Greece, Ukraine, Serbia and Switzerland, which together accounted for a further 34%.

In terms of the main countries of destination, Ukraine, with a CAGR of +14.7%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toilet paper export price stood at $X per ton in 2021, with an increase of 12% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.3%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Croatia ($X per ton), while the average price for exports to Germany ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Switzerland (+2.5%), while the prices for the other major destinations experienced more modest paces of growth.

Toilet Paper Imports

Imports into Austria

Toilet paper imports into Austria reduced modestly to X tons in 2021, shrinking by -2.8% on the previous year's figure. Over the period under review, imports showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when imports increased by 11% against the previous year. Imports peaked at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, toilet paper imports rose significantly to $X in 2021. In general, imports saw a mild slump. The most prominent rate of growth was recorded in 2018 when imports increased by 7.4%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Germany (X tons) constituted the largest toilet paper supplier to Austria, accounting for a 58% share of total imports. Moreover, toilet paper imports from Germany exceeded the figures recorded by the second-largest supplier, Slovakia (X tons), fourfold. The third position in this ranking was held by Slovenia (X tons), with a 9.5% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Germany was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (-4.7% per year) and Slovenia (-5.3% per year).

In value terms, Germany ($X) constituted the largest supplier of toilet paper to Austria, comprising 59% of total imports. The second position in the ranking was taken by Switzerland ($X), with a 16% share of total imports. It was followed by Slovakia, with an 8.3% share.

From 2012 to 2021, the average annual growth rate of value from Germany was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (+6.4% per year) and Slovakia (-7.3% per year).

Import Prices by Country

In 2021, the average toilet paper import price amounted to $X per ton, rising by 10% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the average import price increased by 12%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Switzerland ($X per ton), while the price for Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Switzerland (+4.3%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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