Austria: Watch Market 2025

Watch Market Size in Austria

In 2021, the Austrian watch market was finally on the rise to reach $X after six years of decline. Overall, consumption, however, saw a deep setback. As a result, consumption attained the peak level of $X. From 2015 to 2021, the growth of the market failed to regain momentum.

Watch Exports

Exports from Austria

In 2021, overseas shipments of watches decreased by -27.1% to X units for the first time since 2018, thus ending a two-year rising trend. Over the period under review, exports showed a deep contraction. The pace of growth was the most pronounced in 2017 with an increase of 52%. As a result, the exports attained the peak of X units. From 2018 to 2021, the growth of the exports remained at a lower figure.

In value terms, watch exports expanded notably to $X in 2021. In general, exports showed a abrupt slump. The pace of growth appeared the most rapid in 2015 with an increase of 14% against the previous year. The exports peaked at $X in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

Exports by Country

Germany (X units), Poland (X units) and Romania (X units) were the main destinations of watch exports from Austria, with a combined 50% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Romania (with a CAGR of +33.4%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for watch exported from Austria were Germany ($X), Switzerland ($X) and Italy ($X), with a combined 37% share of total exports. Poland, the Czech Republic, Romania, Croatia, Slovakia, France, Hungary, Spain, Slovenia and the UK lagged somewhat behind, together comprising a further 25%.

Croatia, with a CAGR of +21.2%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average watch export price stood at $X per unit in 2021, jumping by 47% against the previous year. Over the period under review, the export price, however, saw a slight setback. The most prominent rate of growth was recorded in 2013 when the average export price increased by 74%. The export price peaked at $X per unit in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Switzerland ($X per unit), while the average price for exports to Romania ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+2.1%), while the prices for the other major destinations experienced a decline.

Watch Imports

Imports into Austria

In 2021, overseas purchases of watches decreased by -7.8% to X units for the first time since 2018, thus ending a two-year rising trend. Over the period under review, imports saw a abrupt decrease. The pace of growth appeared the most rapid in 2019 with an increase of 12%. Over the period under review, imports attained the maximum at X units in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, watch imports totaled $X in 2021. In general, imports showed a pronounced setback. Imports peaked at $X in 2016; however, from 2017 to 2021, imports stood at a somewhat lower figure.

Imports by Country

China (X units), Germany (X units) and Belgium (X units) were the main suppliers of watch imports to Austria, with a combined 71% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Belgium (with a CAGR of +90.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Switzerland ($X) constituted the largest supplier of watches to Austria, comprising 47% of total imports. The second position in the ranking was taken by Germany ($X), with a 20% share of total imports. It was followed by the Czech Republic, with a 5.8% share.

From 2012 to 2021, the average annual growth rate of value from Switzerland stood at -7.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+0.2% per year) and the Czech Republic (+79.8% per year).

Import Prices by Country

In 2021, the average watch import price amounted to $X per unit, increasing by 20% against the previous year. Over the last nine-year period, it increased at an average annual rate of +2.1%. The most prominent rate of growth was recorded in 2013 when the average import price increased by 22%. Over the period under review, average import prices attained the maximum at $X per unit in 2018; however, from 2019 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Switzerland ($X per unit), while the price for Belgium ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+6.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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