Austria: Watermelon Market 2025

Watermelon Market Size in Austria

In 2022, the Austrian watermelon market decreased by -1.8% to $X for the first time since 2019, thus ending a two-year rising trend. Overall, the total consumption indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +7.8% against 2018 indices. Over the period under review, the market hit record highs at $X in 2021, and then fell slightly in the following year.

Watermelon Production in Austria

In value terms, watermelon production rose sharply to $X in 2022 estimated in export price. In general, production, however, recorded a buoyant increase. The pace of growth was the most pronounced in 2018 with an increase of 58% against the previous year. Watermelon production peaked at $X in 2020; afterwards, it flattened through to 2022.

In 2022, the average yield of watermelons in Austria rose to X tons per ha, growing by 3.4% against the previous year. Over the period under review, the yield, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 when the yield increased by 16%. As a result, the yield attained the peak level of X tons per ha. From 2020 to 2022, the growth of the average watermelon yield remained at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of watermelons production in Austria fell to X ha, which is down by -10% against the previous year. Overall, the harvested area, however, recorded a strong expansion. The pace of growth was the most pronounced in 2020 when the harvested area increased by 33%. The watermelon harvested area peaked at X ha in 2021, and then reduced in the following year.

Watermelon Exports

Exports from Austria

Watermelon exports from Austria skyrocketed to X tons in 2022, increasing by 538% on the previous year. Overall, exports saw a significant expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, watermelon exports surged to $X in 2022. Over the period under review, exports showed significant growth. Over the period under review, the exports reached the maximum at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Germany (X tons) was the main destination for watermelon exports from Austria, accounting for a 77% share of total exports. Moreover, watermelon exports to Germany exceeded the volume sent to the second major destination, the Netherlands (X tons), fivefold. Slovakia (X tons) ranked third in terms of total exports with a 2.8% share.

From 2012 to 2022, the average annual growth rate of volume to Germany amounted to +28.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (+119.9% per year) and Slovakia (+39.6% per year).

In value terms, Germany ($X) emerged as the key foreign market for watermelons exports from Austria, comprising 75% of total exports. The second position in the ranking was held by the Netherlands ($X), with a 12% share of total exports. It was followed by Slovakia, with a 6% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany stood at +25.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (+112.1% per year) and Slovakia (+38.9% per year).

Export Prices by Country

The average watermelon export price stood at $X per ton in 2022, waning by -26.7% against the previous year. In general, the export price continues to indicate a mild setback. The growth pace was the most rapid in 2018 when the average export price increased by 19%. The export price peaked at $X per ton in 2013; however, from 2014 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Slovenia ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+12.9%), while the prices for the other major destinations experienced more modest paces of growth.

Watermelon Imports

Imports into Austria

In 2022, approx. X tons of watermelons were imported into Austria; rising by 13% against the previous year's figure. Overall, total imports indicated a strong increase from 2012 to 2022: its volume increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +34.7% against 2015 indices. The growth pace was the most rapid in 2020 with an increase of 29% against the previous year. Imports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, watermelon imports surged to $X in 2022. In general, total imports indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +97.7% against 2016 indices. The pace of growth appeared the most rapid in 2020 when imports increased by 40% against the previous year. Imports peaked in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

Turkey (X tons), Italy (X tons) and Germany (X tons) were the main suppliers of watermelon imports to Austria, with a combined 67% share of total imports. Spain, the Netherlands, France, Iran, Greece and Hungary lagged somewhat behind, together accounting for a further 31%.

From 2012 to 2022, the biggest increases were recorded for France (with a CAGR of +73.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest watermelon suppliers to Austria were Germany ($X), Spain ($X) and Italy ($X), together comprising 70% of total imports. Turkey, the Netherlands, France, Iran, Greece and Hungary lagged somewhat behind, together comprising a further 29%.

In terms of the main suppliers, France, with a CAGR of +65.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average watermelon import price amounted to $X per ton, rising by 11% against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2018 when the average import price increased by 18% against the previous year. The import price peaked in 2022 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Hungary ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Iran (+9.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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