Azerbaijan: Book And Brochure Market 2025

Book And Brochure Market Size in Azerbaijan

In 2022, the Azerbaijani book and brochure market increased by 2.1% to $X, rising for the second year in a row after seven years of decline. Over the period under review, consumption, however, recorded a perceptible descent. As a result, consumption attained the peak level of $X. From 2014 to 2022, the growth of the market remained at a lower figure.

Book And Brochure Production in Azerbaijan

In value terms, book and brochure production declined modestly to $X in 2022 estimated in export price. In general, production faced a deep slump. The pace of growth was the most pronounced in 2021 with an increase of 9.8%. Over the period under review, production reached the peak level at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Book And Brochure Exports

Exports from Azerbaijan

In 2022, overseas shipments of books, brochures and similar printed matter increased by 371% to X units, rising for the third consecutive year after three years of decline. Over the period under review, exports continue to indicate a significant expansion. The most prominent rate of growth was recorded in 2015 when exports increased by 374% against the previous year. Over the period under review, the exports hit record highs in 2022 and are likely to see gradual growth in the near future.

In value terms, book and brochure exports soared to $X in 2022. In general, exports enjoyed a significant expansion. The most prominent rate of growth was recorded in 2013 when exports increased by 692%. Over the period under review, the exports attained the peak figure in 2022 and are likely to see gradual growth in the immediate term.

Exports by Country

Kazakhstan (X units) was the main destination for book and brochure exports from Azerbaijan, with a 90% share of total exports. Moreover, book and brochure exports to Kazakhstan exceeded the volume sent to the second major destination, Georgia (X units), more than tenfold. The third position in this ranking was held by Turkmenistan (X units), with a 2.6% share.

From 2012 to 2022, the average annual growth rate of volume to Kazakhstan amounted to +205.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Georgia (+68.0% per year) and Turkmenistan (+249.3% per year).

In value terms, Kazakhstan ($X) emerged as the key foreign market for books, brochures and similar printed matter exports from Azerbaijan, comprising 77% of total exports. The second position in the ranking was held by Turkmenistan ($X), with a 14% share of total exports. It was followed by Georgia, with a 5.4% share.

From 2012 to 2022, the average annual growth rate of value to Kazakhstan amounted to +193.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Turkmenistan (+385.8% per year) and Georgia (+56.1% per year).

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, falling by -34.2% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the average export price increased by 169%. As a result, the export price attained the peak level of $X per unit. From 2014 to 2022, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Turkmenistan ($X per unit), while the average price for exports to Russia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Turkmenistan (+39.1%), while the prices for the other major destinations experienced mixed trend patterns.

Book And Brochure Imports

Imports into Azerbaijan

In 2022, overseas purchases of books, brochures and similar printed matter increased by 127% to X units, rising for the second year in a row after three years of decline. Overall, imports saw tangible growth. Imports peaked at X units in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

In value terms, book and brochure imports surged to $X in 2022. In general, imports, however, saw a slight curtailment. Imports peaked at $X in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Iran (X units), Taiwan (Chinese) (X units) and Turkey (X units) were the main suppliers of book and brochure imports to Azerbaijan, with a combined 72% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Taiwan (Chinese) (with a CAGR of +223.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest book and brochure suppliers to Azerbaijan were Austria ($X), Turkey ($X) and Russia ($X), with a combined 68% share of total imports. Iran, China, Taiwan (Chinese), the UK, Germany and the United Arab Emirates lagged somewhat behind, together accounting for a further 28%.

Taiwan (Chinese), with a CAGR of +187.7%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average book and brochure import price stood at $X per unit in 2022, declining by -14.7% against the previous year. Over the period under review, the import price continues to indicate a noticeable contraction. The pace of growth appeared the most rapid in 2019 an increase of 35% against the previous year. Over the period under review, average import prices attained the maximum at $X per unit in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was China ($X per unit), while the price for Taiwan (Chinese) ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Russia (+4.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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