Belarus: Perfume Market 2024

Perfume Market Size in Belarus

The Belarusian perfume market rose slightly to $X in 2022, increasing by 1.6% against the previous year. The market value increased at an average annual rate of +4.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Perfume consumption peaked in 2022 and is likely to see steady growth in the immediate term.

Perfume Production in Belarus

In value terms, perfume production fell to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +3.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 56%. Perfume production peaked at $X in 2016; however, from 2017 to 2022, production failed to regain momentum.

Perfume Exports

Exports from Belarus

In 2022, overseas shipments of perfumes and toilet waters decreased by -33.4% to X tons, falling for the third consecutive year after two years of growth. In general, exports, however, saw a perceptible increase. The pace of growth appeared the most rapid in 2013 with an increase of 180% against the previous year. As a result, the exports attained the peak of X tons. From 2014 to 2022, the growth of the exports remained at a lower figure.

In value terms, perfume exports totaled $X in 2022. Overall, exports, however, showed a strong expansion. The growth pace was the most rapid in 2013 when exports increased by 84%. The exports peaked at $X in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

Exports by Country

Russia (X tons) was the main destination for perfume exports from Belarus, with a 75% share of total exports. Moreover, perfume exports to Russia exceeded the volume sent to the second major destination, Ukraine (X tons), sevenfold. The third position in this ranking was held by Kazakhstan (X tons), with a 7.7% share.

From 2012 to 2022, the average annual growth rate of volume to Russia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+10.3% per year) and Kazakhstan (+20.9% per year).

In value terms, Russia ($X) remains the key foreign market for perfumes and toilet waters exports from Belarus, comprising 30% of total exports. The second position in the ranking was taken by Ukraine ($X), with a 7.9% share of total exports. It was followed by Kazakhstan, with a 1.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Russia stood at +2.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+13.5% per year) and Kazakhstan (+11.5% per year).

Export Prices by Country

The average perfume export price stood at $X per ton in 2022, rising by 54% against the previous year. Over the period under review, the export price showed a resilient expansion. The export price peaked at $X per ton in 2017; however, from 2018 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Ukraine ($X per ton), while the average price for exports to Kazakhstan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Ukraine (+2.8%), while the prices for the other major destinations experienced mixed trend patterns.

Perfume Imports

Imports into Belarus

Perfume imports into Belarus reduced dramatically to X tons in 2022, dropping by -28% compared with the year before. In general, total imports indicated pronounced growth from 2012 to 2022: its volume increased at an average annual rate of +2.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 when imports increased by 31% against the previous year. Over the period under review, imports hit record highs at X tons in 2021, and then shrank rapidly in the following year.

In value terms, perfume imports contracted to $X in 2022. Over the period under review, total imports indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +6.3% against 2020 indices. The most prominent rate of growth was recorded in 2013 with an increase of 25% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Russia (X tons) constituted the largest perfume supplier to Belarus, with a 53% share of total imports. Moreover, perfume imports from Russia exceeded the figures recorded by the second-largest supplier, Turkey (X tons), fourfold. The third position in this ranking was held by France (X tons), with a 13% share.

From 2012 to 2022, the average annual growth rate of volume from Russia totaled +11.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+19.3% per year) and France (-0.3% per year).

In value terms, Russia ($X), France ($X) and Italy ($X) appeared to be the largest perfume suppliers to Belarus, together comprising 76% of total imports. Spain, Turkey and Poland lagged somewhat behind, together accounting for a further 17%.

In terms of the main suppliers, Turkey, with a CAGR of +18.5%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average perfume import price stood at $X per ton in 2022, increasing by 23% against the previous year. Overall, the import price showed a relatively flat trend pattern. Over the period under review, average import prices reached the maximum at $X per ton in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+2.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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