Belgium: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Belgium

In 2022, the Belgian market for beauty, make-up and skin care preparations increased by 1.8% to $X, rising for the second year in a row after two years of decline. In general, the total consumption indicated a slight expansion from 2012 to 2022: its value increased at an average annual rate of +1.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +11.5% against 2020 indices. As a result, consumption attained the peak level of $X. From 2019 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Beauty, Make-Up And Skin Care Preparations in Belgium

In value terms, production of beauty, make-up and skin care preparations skyrocketed to $X in 2022 estimated in export price. Overall, production showed a abrupt curtailment. Over the period under review, production of reached the maximum level at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Belgium

In 2022, shipments abroad of beauty, make-up and skin care preparations decreased by -33.4% to X tons, falling for the second year in a row after three years of growth. Overall, exports, however, showed a pronounced increase. The pace of growth was the most pronounced in 2020 when exports increased by 60%. As a result, the exports reached the peak of X tons. From 2021 to 2022, the growth of the exports of failed to regain momentum.

In value terms, exports of beauty, make-up and skin care preparations declined dramatically to $X in 2022. In general, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when exports increased by 31% against the previous year. As a result, the exports attained the peak of $X. From 2021 to 2022, the growth of the exports of remained at a lower figure.

Exports by Country

Poland (X tons), the Netherlands (X tons) and the Czech Republic (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Belgium, with a combined 54% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Poland (with a CAGR of +54.7%), while the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), France ($X) and the Netherlands ($X) constituted the largest markets for beauty, make-up and skin care preparations exported from Belgium worldwide, together accounting for 49% of total exports.

Among the main countries of destination, Poland, with a CAGR of +52.4%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, growing by 14% against the previous year. Over the period under review, the export price, however, showed a slight shrinkage. The most prominent rate of growth was recorded in 2014 when the average export price increased by 29%. Over the period under review, the average export prices attained the maximum at $X per ton in 2015; however, from 2016 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per ton), while the average price for exports to Spain ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+9.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Belgium

In 2022, purchases abroad of beauty, make-up and skin care preparations decreased by -20.7% to X tons for the first time since 2016, thus ending a five-year rising trend. The total import volume increased at an average annual rate of +2.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 when imports increased by 28%. Imports peaked at X tons in 2021, and then fell dramatically in the following year.

In value terms, imports of beauty, make-up and skin care preparations dropped remarkably to $X in 2022. In general, total imports indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 29%. Imports peaked at $X in 2021, and then fell notably in the following year.

Imports by Country

In 2022, the Netherlands (X tons) constituted the largest beauty, make-up and skin care preparations supplier to Belgium, accounting for a 44% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from the Netherlands exceeded the figures recorded by the second-largest supplier, France (X tons), threefold. The third position in this ranking was held by the United States (X tons), with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from the Netherlands totaled +2.3%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+5.5% per year) and the United States (+47.3% per year).

In value terms, the largest beauty, make-up and skin care preparations suppliers to Belgium were the United States ($X), the Netherlands ($X) and France ($X), with a combined 57% share of total imports. Poland, the Czech Republic, Germany, Italy and the UK lagged somewhat behind, together accounting for a further 28%.

In terms of the main suppliers, the Czech Republic, with a CAGR of +52.5%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for beauty, make-up and skin care preparations stood at $X per ton in 2022, increasing by 2.5% against the previous year. Over the last decade, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2018 when the average import price increased by 18% against the previous year. As a result, import price attained the peak level of $X per ton. From 2019 to 2022, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+15.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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