Belgium: Potato Chips Market 2024

Potato Chips Market Size in Belgium

The Belgian potato chips market surged to $X in 2022, growing by 82% against the previous year. Over the period under review, consumption posted a buoyant expansion. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Potato Chips Production in Belgium

In value terms, potato chips production expanded sharply to $X in 2022 estimated in export price. In general, production, however, showed a slight descent. The pace of growth was the most pronounced in 2020 when the production volume increased by 42% against the previous year. Potato chips production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports from Belgium

In 2022, shipments abroad of potato chips decreased by -16.2% to X tons, falling for the second year in a row after two years of growth. In general, exports showed a noticeable shrinkage. The most prominent rate of growth was recorded in 2020 when exports increased by 24% against the previous year. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, potato chips exports reduced sharply to $X in 2022. Over the period under review, exports saw a noticeable descent. The pace of growth appeared the most rapid in 2020 with an increase of 33% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

The Netherlands (X tons), Germany (X tons) and France (X tons) were the main destinations of potato chips exports from Belgium, with a combined 70% share of total exports. The UK, Denmark, Austria and Sweden lagged somewhat behind, together accounting for a further 24%.

From 2012 to 2022, the biggest increases were recorded for Austria (with a CAGR of +10.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the Netherlands ($X) remains the key foreign market for potato chips exports from Belgium, comprising 44% of total exports. The second position in the ranking was taken by France ($X), with a 17% share of total exports. It was followed by Germany, with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the Netherlands stood at -3.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-6.7% per year) and Germany (-1.7% per year).

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, flattening at the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.8%. The growth pace was the most rapid in 2013 when the average export price increased by 19% against the previous year. The export price peaked at $X per ton in 2021, and then fell modestly in the following year.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Sweden ($X per ton), while the average price for exports to Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Denmark (+6.8%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Belgium

After two years of growth, purchases abroad of potato chips decreased by -14.4% to X tons in 2022. In general, imports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2020 when imports increased by 15%. Imports peaked at X tons in 2021, and then dropped in the following year.

In value terms, potato chips imports contracted sharply to $X in 2022. The total import value increased at an average annual rate of +1.4% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 when imports increased by 19% against the previous year. Over the period under review, imports hit record highs at $X in 2021, and then fell sharply in the following year.

Imports by Country

In 2022, the Netherlands (X tons) constituted the largest potato chips supplier to Belgium, with a 85% share of total imports. Moreover, potato chips imports from the Netherlands exceeded the figures recorded by the second-largest supplier, France (X tons), ninefold.

From 2012 to 2022, the average annual growth rate of volume from the Netherlands totaled +1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-4.5% per year) and Germany (-17.2% per year).

In value terms, the Netherlands ($X) constituted the largest supplier of potato chips to Belgium, comprising 79% of total imports. The second position in the ranking was taken by France ($X), with an 8.9% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from the Netherlands totaled +4.2%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-2.1% per year) and Germany (-13.9% per year).

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, approximately equating the previous year. Over the last decade, it increased at an average annual rate of +2.3%. The most prominent rate of growth was recorded in 2021 an increase of 13%. As a result, import price reached the peak level of $X per ton, leveling off in the following year.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+4.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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