Brazil: Book And Brochure Market 2025

Book And Brochure Market Size in Brazil

The Brazilian book and brochure market fell slightly to $X in 2022, approximately equating the previous year. Over the period under review, consumption recorded a perceptible curtailment. Book and brochure consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Book And Brochure Production in Brazil

In value terms, book and brochure production stood at $X in 2022 estimated in export price. Over the period under review, production, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the production volume increased by 3% against the previous year. Over the period under review, production attained the maximum level at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Book And Brochure Exports

Exports from Brazil

In 2022, shipments abroad of books, brochures and similar printed matter increased by 79% to X units, rising for the second consecutive year after three years of decline. Over the period under review, exports saw a resilient expansion. The growth pace was the most rapid in 2016 with an increase of 97% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

In value terms, book and brochure exports surged to $X in 2022. In general, exports saw noticeable growth. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Chile (X units) was the main destination for book and brochure exports from Brazil, accounting for a 37% share of total exports. Moreover, book and brochure exports to Chile exceeded the volume sent to the second major destination, Peru (X units), fourfold. The third position in this ranking was held by Mexico (X units), with a 7.8% share.

From 2012 to 2022, the average annual growth rate of volume to Chile amounted to +49.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Peru (+19.4% per year) and Mexico (+12.9% per year).

In value terms, Chile ($X), the United States ($X) and Mexico ($X) appeared to be the largest markets for book and brochure exported from Brazil worldwide, together accounting for 41% of total exports.

Chile, with a CAGR of +35.9%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, with an increase of 7.4% against the previous year. Over the period under review, the export price, however, recorded a abrupt slump. The growth pace was the most rapid in 2018 when the average export price increased by 14%. Over the period under review, the average export prices hit record highs at $X per unit in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Chile ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Argentina (+1.9%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Brazil

In 2022, supplies from abroad of books, brochures and similar printed matter increased by 40% to X units for the first time since 2017, thus ending a four-year declining trend. Overall, imports, however, continue to indicate a deep contraction. Imports peaked at X units in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, book and brochure imports surged to $X in 2022. In general, imports, however, saw a abrupt decline. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

China (X units), India (X units) and the United States (X units) were the main suppliers of book and brochure imports to Brazil, together comprising 70% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by India (with a CAGR of +14.9%), while imports for the other leaders experienced a decline.

In value terms, China ($X), the United States ($X) and the UK ($X) constituted the largest book and brochure suppliers to Brazil, together accounting for 61% of total imports. India, Hong Kong SAR, Spain and Germany lagged somewhat behind, together accounting for a further 21%.

Among the main suppliers, India, with a CAGR of +15.5%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, dropping by -7.5% against the previous year. Overall, import price indicated a moderate increase from 2012 to 2022: its price increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, book and brochure import price increased by +28.9% against 2016 indices. The most prominent rate of growth was recorded in 2019 an increase of 37% against the previous year. Over the period under review, average import prices hit record highs at $X per unit in 2021, and then dropped in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per unit), while the price for India ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+7.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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