Brazil: Lawn Mower Market 2024

Lawn Mower Market Size in Brazil

The Brazilian lawn mower market skyrocketed to $X in 2022, jumping by 19% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a slight expansion from 2012 to 2022: its value increased at an average annual rate of +1.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +68.6% against 2020 indices. Lawn mower consumption peaked at $X in 2013; however, from 2014 to 2022, consumption remained at a lower figure.

Lawn Mower Exports

Exports from Brazil

In 2022, the amount of mowers for lawns, parks, golf courses or sports grounds exported from Brazil contracted markedly to X units, waning by -38.8% compared with the year before. Overall, exports continue to indicate a abrupt decrease. The most prominent rate of growth was recorded in 2021 with an increase of 37%. The exports peaked at X units in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

In value terms, lawn mower exports fell notably to $X in 2022. Over the period under review, exports showed a deep setback. The pace of growth was the most pronounced in 2021 with an increase of 65%. Over the period under review, the exports reached the peak figure at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Paraguay (X units) was the main destination for lawn mower exports from Brazil, accounting for a 52% share of total exports. Moreover, lawn mower exports to Paraguay exceeded the volume sent to the second major destination, Bolivia (X units), threefold. Argentina (X units) ranked third in terms of total exports with a 7.6% share.

From 2012 to 2022, the average annual growth rate of volume to Paraguay totaled -8.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bolivia (-3.6% per year) and Argentina (+5.3% per year).

In value terms, Paraguay ($X) remains the key foreign market for mowers for lawns, parks, golf courses or sports grounds exports from Brazil, comprising 58% of total exports. The second position in the ranking was held by Bolivia ($X), with a 12% share of total exports. It was followed by Argentina, with a 7.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Paraguay totaled -6.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bolivia (-3.3% per year) and Argentina (+4.9% per year).

Export Prices by Country

In 2022, the average lawn mower export price amounted to $X per unit, growing by 7.3% against the previous year. Over the last decade, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2021 when the average export price increased by 21% against the previous year. The export price peaked in 2022 and is likely to see gradual growth in the immediate term.

Average prices varied somewhat for the major export markets. In 2022, amid the top suppliers, the countries with the highest prices were Paraguay ($X per unit) and Ecuador ($X per unit), while the average price for exports to Uruguay ($X per unit) and Bolivia ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Paraguay (+2.2%), while the prices for the other major destinations experienced more modest paces of growth.

Lawn Mower Imports

Imports into Brazil

Lawn mower imports into Brazil reached X units in 2022, approximately equating the year before. Over the period under review, imports, however, continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 with an increase of 33%. Imports peaked at X units in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

In value terms, lawn mower imports rose markedly to $X in 2022. In general, imports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2021 when imports increased by 45%. Over the period under review, imports reached the maximum at $X in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

Imports by Country

China (X units), the United States (X units) and Argentina (X units) were the main suppliers of lawn mower imports to Brazil, together comprising 97% of total imports. Hong Kong SAR lagged somewhat behind, comprising a further 1.7%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Hong Kong SAR (with a CAGR of +12.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest lawn mower suppliers to Brazil were China ($X), the United States ($X) and Argentina ($X), with a combined 97% share of total imports. Hong Kong SAR lagged somewhat behind, accounting for a further 1%.

Hong Kong SAR, with a CAGR of +13.1%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average lawn mower import price amounted to $X per unit, increasing by 12% against the previous year. Over the last decade, it increased at an average annual rate of +1.4%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Argentina ($X per unit), while the price for Hong Kong SAR ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+3.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform