Brazil: Eye Make-Up Preparations Market 2025

Eye Make-Up Preparations Market Size in Brazil

The Brazilian eye make-up preparations market contracted modestly to $X in 2022, shrinking by -4.6% against the previous year. The market value increased at an average annual rate of +2.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Eye make-up preparations consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Eye Make-Up Preparations Production in Brazil

In value terms, eye make-up preparations production declined to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +5.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when the production volume increased by 47% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Eye Make-Up Preparations Exports

Exports from Brazil

In 2022, overseas shipments of eye make-up preparations increased by 6.6% to X tons, rising for the second year in a row after five years of decline. In general, total exports indicated buoyant growth from 2012 to 2022: its volume increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +41.1% against 2020 indices. The pace of growth was the most pronounced in 2014 when exports increased by 47% against the previous year. Over the period under review, the exports hit record highs at X tons in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

In value terms, eye make-up preparations exports expanded remarkably to $X in 2022. Overall, total exports indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +5.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +57.2% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 39% against the previous year. The exports peaked in 2022 and are expected to retain growth in the near future.

Exports by Country

Germany (X tons), Colombia (X tons) and Argentina (X tons) were the main destinations of eye make-up preparations exports from Brazil, with a combined 60% share of total exports. Mexico, Chile, the United States, Peru and Portugal lagged somewhat behind, together accounting for a further 38%.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +33.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for eye make-up preparations exported from Brazil were Colombia ($X), Germany ($X) and Argentina ($X), together accounting for 53% of total exports. Mexico, Chile, the United States, Peru and Portugal lagged somewhat behind, together accounting for a further 42%.

The United States, with a CAGR of +33.3%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average eye make-up preparations export price stood at $X per ton in 2022, increasing by 5.8% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the average export price increased by 28%. The export price peaked at $X per ton in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Portugal (+17.0%), while the prices for the other major destinations experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports into Brazil

In 2022, supplies from abroad of eye make-up preparations increased by 1.2% to X tons for the first time since 2019, thus ending a two-year declining trend. In general, imports, however, continue to indicate a noticeable shrinkage. The pace of growth appeared the most rapid in 2018 when imports increased by 34%. Over the period under review, imports hit record highs at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, eye make-up preparations imports rose notably to $X in 2022. Over the period under review, imports, however, saw a abrupt slump. The pace of growth was the most pronounced in 2013 with an increase of 16% against the previous year. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest eye make-up preparations supplier to Brazil, with a 87% share of total imports. It was followed by Argentina (X tons), with a 2.7% share of total imports. The third position in this ranking was taken by Taiwan (Chinese) (X tons), with a 2.4% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled -2.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Argentina (-15.5% per year) and Taiwan (Chinese) (+13.2% per year).

In value terms, China ($X) constituted the largest supplier of eye make-up preparations to Brazil, comprising 36% of total imports. The second position in the ranking was taken by the United States ($X), with a 12% share of total imports. It was followed by Argentina, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +1.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-6.7% per year) and Argentina (-13.1% per year).

Import Prices by Country

The average eye make-up preparations import price stood at $X per ton in 2022, surging by 10% against the previous year. Overall, the import price, however, continues to indicate a mild shrinkage. The most prominent rate of growth was recorded in 2014 an increase of 38% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2016; however, from 2017 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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