Brazil: Hair Spray Market 2025

Hair Spray Market Size in Brazil

The Brazilian hair spray market soared to $X in 2022, growing by 209% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a temperate increase. As a result, consumption attained the peak level of $X. From 2014 to 2022, the growth of the market remained at a lower figure.

Hair Spray Exports

Exports from Brazil

In 2022, exports of hair sprays from Brazil declined sharply to X tons, with a decrease of -33.6% against 2021 figures. Overall, exports, however, saw resilient growth. The pace of growth was the most pronounced in 2017 when exports increased by 407% against the previous year. Over the period under review, the exports hit record highs at X tons in 2021, and then shrank significantly in the following year.

In value terms, hair spray exports reduced sharply to $X in 2022. Over the period under review, exports, however, showed buoyant growth. The most prominent rate of growth was recorded in 2017 with an increase of 284%. Over the period under review, the exports reached the peak figure at $X in 2021, and then declined sharply in the following year.

Exports by Country

Portugal (X tons) was the main destination for hair spray exports from Brazil, accounting for a 85% share of total exports. Moreover, hair spray exports to Portugal exceeded the volume sent to the second major destination, Paraguay (X kg), more than tenfold. The third position in this ranking was held by the United States (X kg), with a 1.9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Portugal amounted to +34.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Paraguay (+0.8% per year) and the United States (+42.0% per year).

In value terms, Portugal ($X) remains the key foreign market for hair sprays exports from Brazil, comprising 44% of total exports. The second position in the ranking was taken by Paraguay ($X), with a 9.1% share of total exports. It was followed by the United Arab Emirates, with a 7% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Portugal amounted to +24.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Paraguay (+3.9% per year) and the United Arab Emirates (-13.9% per year).

Export Prices by Country

In 2022, the average hair spray export price amounted to $X per ton, shrinking by -18.6% against the previous year. Overall, the export price recorded a abrupt contraction. The most prominent rate of growth was recorded in 2015 when the average export price increased by 97%. The export price peaked at $X per ton in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to Portugal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+40.2%), while the prices for the other major destinations experienced more modest paces of growth.

Hair Spray Imports

Imports into Brazil

In 2022, hair spray imports into Brazil surged to X tons, increasing by 155% on 2021 figures. In general, imports recorded a tangible expansion. The pace of growth was the most pronounced in 2013 when imports increased by 193% against the previous year. As a result, imports attained the peak of X tons. From 2014 to 2022, the growth of imports failed to regain momentum.

In value terms, hair spray imports soared to $X in 2022. Over the period under review, imports recorded noticeable growth. The growth pace was the most rapid in 2013 when imports increased by 279%. As a result, imports attained the peak of $X. From 2014 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, Italy (X tons) constituted the largest hair spray supplier to Brazil, accounting for a 41% share of total imports. Moreover, hair spray imports from Italy exceeded the figures recorded by the second-largest supplier, France (X tons), twofold. The third position in this ranking was held by Hungary (X tons), with a 16% share.

From 2012 to 2022, the average annual growth rate of volume from Italy was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: France (+7.3% per year) and Hungary (+71.2% per year).

In value terms, Mexico ($X), France ($X) and Hungary ($X) appeared to be the largest hair spray suppliers to Brazil, with a combined 68% share of total imports.

Mexico, with a CAGR of +180.5%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average hair spray import price stood at $X per ton in 2022, shrinking by -20% against the previous year. Over the period under review, import price indicated a slight increase from 2012 to 2022: its price increased at an average annual rate of +1.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, hair spray import price increased by +22.7% against 2017 indices. The most prominent rate of growth was recorded in 2021 an increase of 43% against the previous year. As a result, import price attained the peak level of $X per ton, and then declined rapidly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Mexico ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+13.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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