Brazil: Hearing Aid Market 2022

Hearing Aid Market Size in Brazil

The Brazilian hearing aid market totaled $X in 2021, picking up by 10% against the previous year. The market value increased at an average annual rate of +2.5% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market reached the peak level at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Hearing Aid Production in Brazil

In value terms, hearing aid production totaled $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.9% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2019 with an increase of 37% against the previous year. Hearing aid production peaked at $X in 2015; however, from 2016 to 2021, production stood at a somewhat lower figure.

Hearing Aid Exports

Exports from Brazil

In 2021, overseas shipments of hearing aids (excl. parts and accessories) increased by 75% to X units, rising for the second consecutive year after four years of decline. Overall, exports posted significant growth. The pace of growth was the most pronounced in 2015 when exports increased by 7,100% against the previous year. Over the period under review, the exports attained the maximum in 2021 and are expected to retain growth in years to come.

In value terms, hearing aid exports surged to $X in 2021. Over the period under review, exports recorded a significant expansion. The growth pace was the most rapid in 2015 when exports increased by 7,844%. Over the period under review, the exports attained the peak figure in 2021 and are likely to see gradual growth in years to come.

Exports by Country

Poland (X units), the United States (X units) and Singapore (X units) were the main destinations of hearing aid exports from Brazil, with a combined 86% share of total exports.

From 2012 to 2021, the biggest increases were in the United States (with a CAGR of +130.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X) emerged as the key foreign market for hearing aid exports from Brazil, comprising 43% of total exports. The second position in the ranking was held by the United States ($X), with a 14% share of total exports. It was followed by Panama, with a 13% share.

From 2012 to 2021, the average annual growth rate of value to Poland totaled +10.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+107.5% per year) and Panama (0.0% per year).

Export Prices by Country

The average hearing aid export price stood at $X per unit in 2021, stabilizing at the previous year. Over the period under review, the export price recorded a buoyant expansion. The most prominent rate of growth was recorded in 2013 when the average export price increased by 75%. Over the period under review, the average export prices hit record highs at $X per unit in 2015; however, from 2016 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2021, the country with the highest price was France ($X per unit), while the average price for exports to Switzerland ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to France (+4.7%), while the prices for the other major destinations experienced mixed trend patterns.

Hearing Aid Imports

Imports into Brazil

In 2021, after two years of decline, there was significant growth in purchases abroad of hearing aids (excl. parts and accessories), when their volume increased by 97% to X units. Over the period under review, total imports indicated strong growth from 2012 to 2021: its volume increased at an average annual rate of +8.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, hearing aid imports surged to $X in 2021. The total import value increased at an average annual rate of +1.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Denmark (X units) constituted the largest hearing aid supplier to Brazil, with a 34% share of total imports. Moreover, hearing aid imports from Denmark exceeded the figures recorded by the second-largest supplier, Switzerland (X units), twofold. Malaysia (X units) ranked third in terms of total imports with a 14% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Denmark amounted to +8.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (+4.2% per year) and Malaysia (+132.4% per year).

In value terms, the largest hearing aid suppliers to Brazil were Denmark ($X), Switzerland ($X) and Australia ($X), together accounting for 65% of total imports. Austria, Malaysia, Germany, Canada, the United States, Mexico and China lagged somewhat behind, together comprising a further 30%.

Malaysia, with a CAGR of +143.0%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average hearing aid import price stood at $X per unit in 2021, waning by -27.4% against the previous year. In general, the import price continues to indicate a abrupt decrease. The growth pace was the most rapid in 2017 an increase of 23%. The import price peaked at $X per unit in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Switzerland ($X per unit), while the price for the United States ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Malaysia (+4.5%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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