Brazil: Tissue Paper Market 2025

Tissue Paper Market Size in Brazil

The Brazilian tissue paper market dropped to $X in 2022, falling by -5.8% against the previous year. In general, consumption continues to indicate a mild reduction. The most prominent rate of growth was recorded in 2021 when the market value increased by 8.8% against the previous year. Tissue paper consumption peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Tissue Paper Production in Brazil

In value terms, tissue paper production declined to $X in 2022 estimated in export price. Over the period under review, production, however, saw a mild contraction. The pace of growth appeared the most rapid in 2021 when the production volume increased by 14% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Tissue Paper Exports

Exports from Brazil

In 2022, approx. X tons of toilet or facial tissue stock, towel and similar paper were exported from Brazil; surging by 41% on the previous year. In general, exports recorded a significant increase. The pace of growth appeared the most rapid in 2014 when exports increased by 140% against the previous year. The exports peaked in 2022 and are likely to see gradual growth in the near future.

In value terms, tissue paper exports surged to $X in 2022. Over the period under review, exports saw a significant expansion. The most prominent rate of growth was recorded in 2014 with an increase of 125%. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the near future.

Exports by Country

Chile (X tons) was the main destination for tissue paper exports from Brazil, accounting for a 45% share of total exports. Moreover, tissue paper exports to Chile exceeded the volume sent to the second major destination, Argentina (X tons), threefold. Mexico (X tons) ranked third in terms of total exports with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to Chile stood at +115.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Argentina (+59.6% per year) and Mexico (+133.4% per year).

In value terms, Chile ($X) remains the key foreign market for toilet or facial tissue stock, towel and similar paper exports from Brazil, comprising 42% of total exports. The second position in the ranking was taken by Argentina ($X), with a 16% share of total exports. It was followed by Mexico, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Chile stood at +97.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Argentina (+57.0% per year) and Mexico (+129.5% per year).

Export Prices by Country

In 2022, the average tissue paper export price amounted to $X per ton, surging by 15% against the previous year. In general, the export price, however, recorded a pronounced slump. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Colombia ($X per ton), while the average price for exports to Uruguay ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Colombia (+0.2%), while the prices for the other major destinations experienced a decline.

Tissue Paper Imports

Imports into Brazil

In 2022, after nine years of decline, there was significant growth in overseas purchases of toilet or facial tissue stock, towel and similar paper, when their volume increased by 299% to X tons. In general, imports, however, showed a significant contraction. Imports peaked at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, tissue paper imports surged to $X in 2022. Overall, imports, however, showed a abrupt downturn. Over the period under review, imports reached the peak figure at $X in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Colombia (X tons), South Korea (X tons) and China (X tons) were the main suppliers of tissue paper imports to Brazil, together comprising 69% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by South Korea (with a CAGR of +96.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Colombia ($X), South Korea ($X) and China ($X) appeared to be the largest tissue paper suppliers to Brazil, together comprising 75% of total imports.

Among the main suppliers, South Korea, with a CAGR of +88.9%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average tissue paper import price amounted to $X per ton, jumping by 39% against the previous year. Over the period under review, import price indicated a strong increase from 2012 to 2022: its price increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 an increase of 42%. Over the period under review, average import prices hit record highs in 2022 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Uruguay ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+43.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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