Brazil: Illuminated Sign Market 2024

Illuminated Sign Market Size in Brazil

In 2021, the Brazilian illuminated sign market was finally on the rise to reach $X after four years of decline. Over the period under review, consumption, however, saw a pronounced setback. Illuminated sign consumption peaked at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Illuminated Sign Production in Brazil

In value terms, illuminated sign production expanded remarkably to $X in 2021 estimated in export price. In general, production, however, continues to indicate a noticeable downturn. Over the period under review, production reached the peak level at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Illuminated Sign Exports

Exports from Brazil

In 2021, shipments abroad of illuminated signs and illuminated name-plates was finally on the rise to reach X tons after two years of decline. Over the period under review, exports recorded resilient growth. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, illuminated sign exports skyrocketed to $X in 2021. In general, exports continue to indicate a perceptible expansion. Over the period under review, the exports reached the maximum at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

Peru (X tons), Colombia (X tons) and Paraguay (X tons) were the main destinations of illuminated sign exports from Brazil, together accounting for 92% of total exports. The United Arab Emirates, Argentina, Uruguay and Angola lagged somewhat behind, together accounting for a further 4.5%.

From 2012 to 2021, the biggest increases were recorded for the United Arab Emirates (with a CAGR of +68.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Colombia ($X) emerged as the key foreign market for illuminated signs and illuminated name-plates exports from Brazil, comprising 53% of total exports. The second position in the ranking was held by Paraguay ($X), with a 17% share of total exports. It was followed by Peru, with a 17% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Colombia stood at +52.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Paraguay (-4.2% per year) and Peru (+15.1% per year).

Export Prices by Country

In 2021, the average illuminated sign export price amounted to $X per ton, waning by -12.7% against the previous year. Over the period under review, the export price continues to indicate a abrupt setback. The most prominent rate of growth was recorded in 2015 when the average export price increased by 24% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2016 to 2021, the average export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Uruguay ($X per ton), while the average price for exports to Peru ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Uruguay (+7.1%), while the prices for the other major destinations experienced mixed trend patterns.

Illuminated Sign Imports

Imports into Brazil

In 2021, supplies from abroad of illuminated signs and illuminated name-plates decreased by -34.9% to X tons, falling for the third year in a row after two years of growth. In general, imports showed a deep contraction. The most prominent rate of growth was recorded in 2017 with an increase of 84% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, illuminated sign imports shrank to $X in 2021. Over the period under review, imports recorded a noticeable shrinkage. The pace of growth appeared the most rapid in 2017 with an increase of 60% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest illuminated sign supplier to Brazil, with a 81% share of total imports. Moreover, illuminated sign imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), more than tenfold. The third position in this ranking was held by France (X tons), with a 2.6% share.

From 2012 to 2021, the average annual growth rate of volume from China amounted to -7.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-4.4% per year) and France (-7.0% per year).

In value terms, China ($X) constituted the largest supplier of illuminated signs and illuminated name-plates to Brazil, comprising 52% of total imports. The second position in the ranking was taken by Germany ($X), with an 8.9% share of total imports. It was followed by South Korea, with a 7.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled -3.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-3.7% per year) and South Korea (-5.1% per year).

Import Prices by Country

In 2021, the average illuminated sign import price amounted to $X per ton, jumping by 46% against the previous year. In general, import price indicated noticeable growth from 2012 to 2021: its price increased at an average annual rate of +3.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, illuminated sign import price increased by +73.2% against 2018 indices. Over the period under review, average import prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (+12.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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