Brazil: Lip Make-Up Preparations Market 2025

Lip Make-Up Preparations Market Size in Brazil

In 2022, after two years of decline, there was significant growth in the Brazilian lip make-up preparations market, when its value increased by 65% to $X. Overall, consumption, however, showed a perceptible curtailment. Lip make-up preparations consumption peaked at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Lip Make-Up Preparations Exports

Exports from Brazil

In 2022, approx. X tons of lip make-up preparations were exported from Brazil; shrinking by -51% compared with the previous year. In general, exports continue to indicate a abrupt contraction. The most prominent rate of growth was recorded in 2014 when exports increased by 23% against the previous year. Over the period under review, the exports hit record highs at X tons in 2017; however, from 2018 to 2022, the exports remained at a lower figure.

In value terms, lip make-up preparations exports declined rapidly to $X in 2022. Overall, exports saw a abrupt slump. The pace of growth appeared the most rapid in 2017 when exports increased by 52% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Mexico (X tons) was the main destination for lip make-up preparations exports from Brazil, with a 33% share of total exports. Moreover, lip make-up preparations exports to Mexico exceeded the volume sent to the second major destination, Colombia (X tons), twofold. Argentina (X tons) ranked third in terms of total exports with a 13% share.

From 2012 to 2022, the average annual growth rate of volume to Mexico totaled +4.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Colombia (-2.1% per year) and Argentina (-10.7% per year).

In value terms, Mexico ($X) remains the key foreign market for lip make-up preparations exports from Brazil, comprising 31% of total exports. The second position in the ranking was taken by Colombia ($X), with a 13% share of total exports. It was followed by Germany, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Mexico amounted to +1.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Colombia (-6.2% per year) and Germany (+1.5% per year).

Export Prices by Country

The average lip make-up preparations export price stood at $X per ton in 2022, surging by 35% against the previous year. Over the period under review, the export price recorded a relatively flat trend pattern. Over the period under review, the average export prices attained the peak figure at $X per ton in 2017; however, from 2018 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied somewhat for the major export markets. In 2022, amid the top suppliers, the countries with the highest prices were Peru ($X per ton) and Germany ($X per ton), while the average price for exports to Argentina ($X per ton) and Mexico ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Portugal (+16.8%), while the prices for the other major destinations experienced more modest paces of growth.

Lip Make-Up Preparations Imports

Imports into Brazil

In 2022, supplies from abroad of lip make-up preparations was finally on the rise to reach X tons after two years of decline. In general, imports, however, showed a noticeable setback. The most prominent rate of growth was recorded in 2017 with an increase of 50% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

In value terms, lip make-up preparations imports soared to $X in 2022. Overall, imports, however, showed a noticeable descent. The most prominent rate of growth was recorded in 2019 with an increase of 39% against the previous year. As a result, imports reached the peak of $X. From 2020 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, China (X tons) constituted the largest lip make-up preparations supplier to Brazil, with a 79% share of total imports. Moreover, lip make-up preparations imports from China exceeded the figures recorded by the second-largest supplier, the United States (X tons), more than tenfold. Canada (X tons) ranked third in terms of total imports with a 3.9% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled -2.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-14.9% per year) and Canada (+0.9% per year).

In value terms, the United States ($X), France ($X) and China ($X) constituted the largest lip make-up preparations suppliers to Brazil, with a combined 54% share of total imports. Canada, Italy, Colombia, Argentina, Taiwan (Chinese) and Mexico lagged somewhat behind, together comprising a further 34%.

Among the main suppliers, Italy, with a CAGR of +18.0%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average lip make-up preparations import price amounted to $X per ton, growing by 3.8% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the average import price increased by 64% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2014; however, from 2015 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+19.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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