Brazil: Microwave Oven Market 2024

Microwave Oven Market Size in Brazil

In 2022, the Brazilian microwave oven market decreased by -0.9% to $X, falling for the second consecutive year after four years of growth. Over the period under review, consumption recorded a perceptible decrease. The most prominent rate of growth was recorded in 2020 with an increase of 4.4%. Microwave oven consumption peaked at $X in 2013; however, from 2014 to 2022, consumption failed to regain momentum.

Microwave Oven Production in Brazil

In value terms, microwave oven production stood at $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.1% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 with an increase of 39% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2022, production growth remained at a lower figure.

Microwave Oven Exports

Exports from Brazil

In 2022, after two years of decline, there was significant growth in shipments abroad of microwave ovens, when their volume increased by 30% to X units. Over the period under review, exports showed a remarkable increase. The pace of growth appeared the most rapid in 2015 with an increase of 973% against the previous year. Over the period under review, the exports attained the maximum at X units in 2016; however, from 2017 to 2022, the exports remained at a lower figure.

In value terms, microwave oven exports soared to $X in 2022. Overall, exports continue to indicate a resilient increase. The pace of growth was the most pronounced in 2015 with an increase of 378% against the previous year. Over the period under review, the exports hit record highs at $X in 2016; however, from 2017 to 2022, the exports failed to regain momentum.

Exports by Country

France (X units), the United States (X units) and Paraguay (X units) were the main destinations of microwave oven exports from Brazil, with a combined 80% share of total exports. Colombia, China, Peru and the UK lagged somewhat behind, together accounting for a further 13%.

From 2012 to 2022, the biggest increases were recorded for Colombia (with a CAGR of +60.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Paraguay ($X), France ($X) and the United States ($X) were the largest markets for microwave oven exported from Brazil worldwide, together accounting for 80% of total exports. Colombia, Peru, China and the UK lagged somewhat behind, together comprising a further 9.9%.

In terms of the main countries of destination, Colombia, with a CAGR of +57.4%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average microwave oven export price amounted to $X per unit, picking up by 26% against the previous year. Over the period under review, the export price, however, continues to indicate a abrupt curtailment. The most prominent rate of growth was recorded in 2021 when the average export price increased by 41% against the previous year. Over the period under review, the average export prices attained the maximum at $X per unit in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Paraguay ($X per unit), while the average price for exports to China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+22.5%), while the prices for the other major destinations experienced more modest paces of growth.

Microwave Oven Imports

Imports into Brazil

In 2022, the amount of microwave ovens imported into Brazil fell remarkably to X units, shrinking by -62.7% on the previous year. Overall, imports saw a dramatic shrinkage. The most prominent rate of growth was recorded in 2021 with an increase of 150% against the previous year. Over the period under review, imports attained the peak figure at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, microwave oven imports reduced dramatically to $X in 2022. Over the period under review, imports continue to indicate a significant decrease. The growth pace was the most rapid in 2021 when imports increased by 55%. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, China (X units) constituted the largest microwave oven supplier to Brazil, accounting for a 79% share of total imports. Moreover, microwave oven imports from China exceeded the figures recorded by the second-largest supplier, Italy (X units), fourfold.

From 2012 to 2022, the average annual growth rate of volume from China stood at -32.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+56.8% per year) and Slovenia (+67.2% per year).

In value terms, China ($X), Italy ($X) and Slovenia ($X) were the largest microwave oven suppliers to Brazil, together comprising 93% of total imports.

Slovenia, with a CAGR of +72.3%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average microwave oven import price amounted to $X per unit, jumping by 92% against the previous year. In general, the import price continues to indicate a resilient expansion. The pace of growth was the most pronounced in 2016 when the average import price increased by 138% against the previous year. The import price peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Slovenia ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+10.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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