Brazil: Potato Chips Market 2024

Potato Chips Market Size in Brazil

The Brazilian potato chips market dropped to $X in 2022, which is down by -5.6% against the previous year. Over the period under review, the total consumption indicated prominent growth from 2012 to 2022: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +6.4% against 2020 indices. Over the period under review, the market attained the peak level at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Potato Chips Production in Brazil

In value terms, potato chips production dropped to $X in 2022 estimated in export price. In general, the total production indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +6.6% against 2020 indices. The growth pace was the most rapid in 2013 with an increase of 30% against the previous year. Over the period under review, production reached the peak level at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports from Brazil

In 2022, shipments abroad of potato chips increased by 2.8% to X tons, rising for the third consecutive year after two years of decline. Overall, exports enjoyed strong growth. The growth pace was the most rapid in 2017 when exports increased by 779%. As a result, the exports attained the peak of X tons. From 2018 to 2022, the growth of the exports remained at a lower figure.

In value terms, potato chips exports surged to $X in 2022. Over the period under review, exports posted resilient growth. The pace of growth appeared the most rapid in 2017 when exports increased by 733% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Paraguay (X tons), the United States (X tons) and Uruguay (X tons) were the main destinations of potato chips exports from Brazil, together comprising 89% of total exports.

From 2012 to 2022, the biggest increases were recorded for Uruguay (with a CAGR of +41.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for potato chips exported from Brazil were the United States ($X), Paraguay ($X) and Uruguay ($X), with a combined 87% share of total exports.

Among the main countries of destination, Uruguay, with a CAGR of +36.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, picking up by 12% against the previous year. Overall, the export price, however, recorded a slight decline. Over the period under review, the average export prices reached the maximum at $X per ton in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Uruguay ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Paraguay (+0.7%), while the prices for the other major destinations experienced a decline.

Potato Chips Imports

Imports into Brazil

Potato chips imports into Brazil skyrocketed to X tons in 2022, with an increase of 27% on 2021. Overall, imports, however, recorded a drastic downturn. Imports peaked at X tons in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, potato chips imports soared to $X in 2022. Over the period under review, imports, however, recorded a deep contraction. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

France (X tons), Argentina (X tons) and the Netherlands (X tons) were the main suppliers of potato chips imports to Brazil, with a combined 79% share of total imports.

From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +116.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), France ($X) and Argentina ($X) constituted the largest potato chips suppliers to Brazil, together accounting for 70% of total imports. The Netherlands, China, Germany and the United States lagged somewhat behind, together accounting for a further 22%.

The Netherlands, with a CAGR of +122.4%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, with an increase of 4.3% against the previous year. Overall, the import price, however, recorded a noticeable slump. The most prominent rate of growth was recorded in 2014 an increase of 10%. The import price peaked at $X per ton in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+4.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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