Brazil: Market for PVC Floor, Wall and Ceiling Coverings 2025

Market Size for PVC Floor, Wall and Ceiling Coverings in Brazil

The Brazilian market for PVC floor, wall and ceiling coverings rose sharply to $X in 2022, surging by 6.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +23.2% against 2020 indices. Over the period under review, the market reached the maximum level at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Exports of PVC Floor, Wall and Ceiling Coverings

Exports from Brazil

In 2022, exports of pvc floor, wall and ceiling coverings from Brazil was estimated at X square meters, growing by 15% against the previous year. Over the period under review, exports saw a strong increase. The pace of growth appeared the most rapid in 2021 when exports increased by 39% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

In value terms, exports of PVC floor, wall and ceiling coverings surged to $X in 2022. Overall, exports enjoyed a buoyant expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Argentina (X square meters) was the main destination for exports of PVC floor, wall and ceiling coverings from Brazil, accounting for a 42% share of total exports. Moreover, exports of PVC floor, wall and ceiling coverings to Argentina exceeded the volume sent to the second major destination, Uruguay (X square meters), twofold. The third position in this ranking was held by Paraguay (X square meters), with a 17% share.

From 2012 to 2022, the average annual growth rate of volume to Argentina totaled +15.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uruguay (+11.1% per year) and Paraguay (+11.8% per year).

In value terms, the largest markets for PVC floor, wall and ceiling coverings exported from Brazil were Argentina ($X), Paraguay ($X) and Uruguay ($X), together accounting for 67% of total exports. Chile, Panama, Bolivia and Mexico lagged somewhat behind, together comprising a further 24%.

In terms of the main countries of destination, Panama, with a CAGR of +153.5%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for PVC floor, wall and ceiling coverings stood at $X per square meter in 2022, with an increase of 21% against the previous year. In general, the export price, however, continues to indicate a noticeable descent. Over the period under review, the average export prices reached the peak figure at $X per square meter in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Panama ($X per square meter), while the average price for exports to Argentina ($X per square meter) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Uruguay (+3.0%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of PVC Floor, Wall and Ceiling Coverings

Imports into Brazil

In 2022, imports of pvc floor, wall and ceiling coverings into Brazil reduced to X square meters, with a decrease of -5.2% against 2021. In general, total imports indicated a temperate increase from 2012 to 2022: its volume increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -16.1% against 2019 indices. The growth pace was the most rapid in 2017 with an increase of 38%. Imports peaked at X square meters in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, imports of PVC floor, wall and ceiling coverings rose markedly to $X in 2022. Overall, total imports indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +31.4% against 2020 indices. The pace of growth appeared the most rapid in 2017 when imports increased by 38% against the previous year. Over the period under review, imports of attained the maximum in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

In 2022, China (X square meters) constituted the largest PVC floor, wall and ceiling coverings supplier to Brazil, accounting for a 59% share of total imports. Moreover, imports of PVC floor, wall and ceiling coverings from China exceeded the figures recorded by the second-largest supplier, South Korea (X square meters), threefold. Sweden (X square meters) ranked third in terms of total imports with a 4.6% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +10.6%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-0.7% per year) and Sweden (+0.7% per year).

In value terms, China ($X) constituted the largest supplier of PVC floor, wall and ceiling coverings to Brazil, comprising 49% of total imports. The second position in the ranking was held by South Korea ($X), with a 19% share of total imports. It was followed by France, with an 8% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +11.3%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+1.7% per year) and France (-2.2% per year).

Import Prices by Country

The average import price for PVC floor, wall and ceiling coverings stood at $X per square meter in 2022, with an increase of 16% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per square meter), while the price for Vietnam ($X per square meter) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+3.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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