Brazil: Market for Electric Shavers, Hair-Removing Appliances And Hair Clippers 2025

Market Size for Electric Shavers, Hair-Removing Appliances And Hair Clippers in Brazil

The Brazilian market for electric shavers, hair-removing appliances and hair clippers contracted remarkably to $X in 2022, with a decrease of -29.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +6.1% against 2020 indices. As a result, consumption attained the peak level of $X, and then fell remarkably in the following year.

Exports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

Exports from Brazil

For the sixth year in a row, Brazil recorded growth in overseas shipments of electric shavers, hair-removing appliances and hair clippers, which increased by 144% to X units in 2022. Over the period under review, exports enjoyed significant growth. The pace of growth appeared the most rapid in 2015 with an increase of 265% against the previous year. The exports peaked in 2022 and are likely to continue growth in the immediate term.

In value terms, exports of electric shavers, hair-removing appliances and hair clippers soared to $X in 2022. Overall, exports enjoyed significant growth. The most prominent rate of growth was recorded in 2014 when exports increased by 326% against the previous year. Over the period under review, the exports of hit record highs in 2022 and are likely to see steady growth in years to come.

Exports by Country

Argentina (X units) was the main destination for exports of electric shavers, hair-removing appliances and hair clippers from Brazil, with a 87% share of total exports. Moreover, exports of electric shavers, hair-removing appliances and hair clippers to Argentina exceeded the volume sent to the second major destination, Paraguay (X units), more than tenfold. The third position in this ranking was held by Chile (X units), with a 3.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Argentina totaled +109.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Paraguay (+6.4% per year) and Chile (+197.4% per year).

In value terms, Argentina ($X) remains the key foreign market for electric shavers, hair-removing appliances and hair clippers exports from Brazil, comprising 85% of total exports. The second position in the ranking was held by Chile ($X), with an 8.7% share of total exports. It was followed by Paraguay, with a 3.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Argentina stood at +115.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Chile (+336.9% per year) and Paraguay (+5.6% per year).

Export Prices by Country

In 2022, the average export price for electric shavers, hair-removing appliances and hair clippers amounted to $X per unit, which is down by -1.9% against the previous year. Over the period under review, the export price, however, continues to indicate noticeable growth. The pace of growth was the most pronounced in 2018 an increase of 80%. The export price peaked at $X per unit in 2021, and then dropped modestly in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Chile ($X per unit), while the average price for exports to Uruguay ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Chile (+46.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

Imports into Brazil

Imports of electric shavers, hair-removing appliances and hair clippers into Brazil shrank notably to X units in 2022, which is down by -19.5% against 2021 figures. In general, imports, however, enjoyed buoyant growth. The growth pace was the most rapid in 2021 when imports increased by 57% against the previous year. As a result, imports attained the peak of X units, and then reduced rapidly in the following year.

In value terms, imports of electric shavers, hair-removing appliances and hair clippers shrank rapidly to $X in 2022. Overall, total imports indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +2.9% against 2020 indices. The pace of growth appeared the most rapid in 2021 when imports increased by 50% against the previous year. As a result, imports attained the peak of $X, and then dropped dramatically in the following year.

Imports by Country

In 2022, China (X units) was the main supplier of electric shavers, hair-removing appliances and hair clippers to Brazil, accounting for a 92% share of total imports. Moreover, imports of electric shavers, hair-removing appliances and hair clippers from China exceeded the figures recorded by the second-largest supplier, Indonesia (X units), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume from China totaled +8.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+13.6% per year) and the United States (-7.2% per year).

In value terms, China ($X) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to Brazil, comprising 70% of total imports. The second position in the ranking was taken by Indonesia ($X), with a 17% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +1.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+9.5% per year) and the United States (-3.3% per year).

Import Prices by Country

In 2022, the average import price for electric shavers, hair-removing appliances and hair clippers amounted to $X per unit, reducing by -14.7% against the previous year. In general, the import price showed a abrupt slump. The most prominent rate of growth was recorded in 2019 when the average import price increased by 9.5%. Over the period under review, average import prices hit record highs at $X per unit in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+4.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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