Brazil: Television Receiver Market 2025

Television Receiver Market Size in Brazil

The Brazilian television receiver market expanded to $X in 2022, picking up by 2.4% against the previous year. Overall, consumption recorded a relatively flat trend pattern. Television receiver consumption peaked at $X in 2018; however, from 2019 to 2022, consumption stood at a somewhat lower figure.

Television Receiver Production in Brazil

In value terms, television receiver production amounted to $X in 2022 estimated in export price. Over the period under review, production, however, recorded a abrupt decline. The pace of growth was the most pronounced in 2013 with an increase of 6.6% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2022, production growth failed to regain momentum.

Television Receiver Exports

Exports from Brazil

In 2022, shipments abroad of television receivers decreased by -19.4% to X units, falling for the second year in a row after four years of growth. Over the period under review, exports, however, saw prominent growth. The growth pace was the most rapid in 2018 with an increase of 1,739% against the previous year. Over the period under review, the exports attained the maximum at X units in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

In value terms, television receiver exports skyrocketed to $X in 2022. In general, exports, however, posted a resilient increase. The pace of growth appeared the most rapid in 2018 when exports increased by 553% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Argentina (X units), Colombia (X units) and Chile (X units) were the main destinations of television receiver exports from Brazil, with a combined 78% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Colombia (with a CAGR of +210.7%), while the other leaders experienced more modest paces of growth.

In value terms, Argentina ($X), Colombia ($X) and Chile ($X) constituted the largest markets for television receiver exported from Brazil worldwide, with a combined 80% share of total exports.

In terms of the main countries of destination, Colombia, with a CAGR of +149.6%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average television receiver export price amounted to $X per unit, increasing by 47% against the previous year. Over the period under review, the export price, however, saw a perceptible setback. The growth pace was the most rapid in 2013 an increase of 379% against the previous year. Over the period under review, the average export prices attained the maximum at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Colombia ($X per unit), while the average price for exports to Peru ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Argentina (-1.6%), while the prices for the other major destinations experienced a decline.

Television Receiver Imports

Imports into Brazil

In 2022, after four years of decline, there was significant growth in supplies from abroad of television receivers, when their volume increased by 247% to X units. In general, imports, however, continue to indicate a abrupt contraction. The most prominent rate of growth was recorded in 2017 when imports increased by 373%. As a result, imports reached the peak of X units. From 2018 to 2022, the growth of imports failed to regain momentum.

In value terms, television receiver imports surged to $X in 2022. Over the period under review, imports, however, saw a deep reduction. The most prominent rate of growth was recorded in 2017 with an increase of 314% against the previous year. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, China (X units) was the main supplier of television receiver to Brazil, with a 98% share of total imports. It was followed by Taiwan (Chinese) (X units), with less than 0.1% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from China stood at -10.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Taiwan (Chinese) (-50.5% per year) and South Korea (-41.8% per year).

In value terms, China ($X) constituted the largest supplier of television receivers to Brazil, comprising 71% of total imports. The second position in the ranking was held by South Korea ($X), with a 0.5% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled -12.7%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-17.8% per year) and Taiwan (Chinese) (-44.7% per year).

Import Prices by Country

In 2022, the average television receiver import price amounted to $X per unit, reducing by -54.8% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 an increase of 109%. Over the period under review, average import prices hit record highs at $X per unit in 2020; however, from 2021 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Korea ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Korea (+41.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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