Brazil: Bracelet Market 2025

Bracelet Market Size in Brazil

The Brazilian bracelet market shrank notably to $X in 2022, reducing by -16.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a abrupt descent. Bracelet consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Bracelet Exports

Exports from Brazil

In 2022, approx. X units of watch straps, bands and bracelets were exported from Brazil; declining by -44.2% against the previous year. Overall, exports, however, recorded a notable expansion. The most prominent rate of growth was recorded in 2018 when exports increased by 2,748% against the previous year. Over the period under review, the exports reached the maximum at X units in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, bracelet exports surged to $X in 2022. In general, exports, however, continue to indicate a strong expansion. The growth pace was the most rapid in 2021 when exports increased by 439% against the previous year. Over the period under review, the exports attained the peak figure in 2022 and are expected to retain growth in the near future.

Exports by Country

Vietnam (X units), France (X units) and Guyana (X units) were the main destinations of bracelet exports from Brazil, together accounting for 89% of total exports. Switzerland, Paraguay, Israel, Hong Kong SAR and the United States lagged somewhat behind, together comprising a further 8.9%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Switzerland (with a CAGR of +48.0%), while the other leaders experienced more modest paces of growth.

In value terms, Vietnam ($X) remains the key foreign market for watch straps, bands and bracelets exports from Brazil, comprising 67% of total exports. The second position in the ranking was taken by France ($X), with a 26% share of total exports. It was followed by Switzerland, with a 2.5% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Vietnam amounted to +23.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (+31.9% per year) and Switzerland (+16.0% per year).

Export Prices by Country

The average bracelet export price stood at $X per unit in 2022, increasing by 134% against the previous year. In general, the export price recorded a notable increase. The most prominent rate of growth was recorded in 2020 an increase of 201%. Over the period under review, the average export prices hit record highs at $X per unit in 2017; however, from 2018 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Vietnam ($X per unit), while the average price for exports to Guyana ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (+221.4%), while the prices for the other major destinations experienced more modest paces of growth.

Bracelet Imports

Imports into Brazil

In 2022, approx. X units of watch straps, bands and bracelets were imported into Brazil; which is down by -35.9% against the previous year's figure. In general, imports showed a pronounced setback. The pace of growth appeared the most rapid in 2021 with an increase of 147%. Over the period under review, imports attained the peak figure at X units in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, bracelet imports soared to $X in 2022. Overall, imports showed a drastic downturn. The most prominent rate of growth was recorded in 2021 when imports increased by 32%. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest supplier of bracelet to Brazil, accounting for a 75% share of total imports. Moreover, bracelet imports from China exceeded the figures recorded by the second-largest supplier, Hong Kong SAR (X units), fourfold.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (-14.6% per year) and Vietnam (+194.7% per year).

In value terms, Hong Kong SAR ($X), China ($X) and Vietnam ($X) were the largest bracelet suppliers to Brazil, together comprising 94% of total imports.

Vietnam, with a CAGR of +227.8%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average bracelet import price amounted to $X per unit, increasing by 95% against the previous year. Over the period under review, the import price, however, showed a mild slump. The import price peaked at $X per unit in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+11.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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