Bulgaria: Baby Garment Market 2025

Baby Garment Market Size in Bulgaria

In 2022, the Bulgarian baby garment market increased by 73% to $X, rising for the second year in a row after two years of decline. Overall, consumption enjoyed buoyant growth. Baby garment consumption peaked in 2022 and is likely to continue growth in the near future.

Baby Garment Production in Bulgaria

In value terms, baby garment production shrank markedly to $X in 2022 estimated in export price. Overall, the total production indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +6.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +44.0% against 2020 indices. The growth pace was the most rapid in 2021 with an increase of 88%. As a result, production attained the peak level of $X, and then declined rapidly in the following year.

Baby Garment Exports

Exports from Bulgaria

In 2022, exports of babies’ garments and clothing accessories (knitted or crocheted) from Bulgaria dropped dramatically to X units, with a decrease of -17.4% on 2021. Overall, exports recorded a perceptible contraction. The growth pace was the most rapid in 2013 when exports increased by 53%. As a result, the exports attained the peak of X units. From 2014 to 2022, the growth of the exports failed to regain momentum.

In value terms, baby garment exports fell to $X in 2022. Over the period under review, exports showed a relatively flat trend pattern. The growth pace was the most rapid in 2021 when exports increased by 70%. Over the period under review, the exports reached the peak figure at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

Greece (X units) was the main destination for baby garment exports from Bulgaria, with a 48% share of total exports. Moreover, baby garment exports to Greece exceeded the volume sent to the second major destination, Germany (X units), twofold. Italy (X units) ranked third in terms of total exports with a 15% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Greece totaled -6.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-0.1% per year) and Italy (+0.8% per year).

In value terms, the largest markets for baby garment exported from Bulgaria were Greece ($X), Germany ($X) and Italy ($X), together accounting for 82% of total exports. Armenia, Spain, Cyprus, France and the Czech Republic lagged somewhat behind, together comprising a further 8.6%.

Cyprus, with a CAGR of +34.9%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average baby garment export price amounted to $X per unit, picking up by 4.5% against the previous year. In general, export price indicated measured growth from 2012 to 2022: its price increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, baby garment export price increased by +24.1% against 2020 indices. The growth pace was the most rapid in 2018 when the average export price increased by 28% against the previous year. The export price peaked in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Italy ($X per unit), while the average price for exports to the Czech Republic ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Czech Republic (+12.4%), while the prices for the other major destinations experienced more modest paces of growth.

Baby Garment Imports

Imports into Bulgaria

In 2022, purchases abroad of babies’ garments and clothing accessories (knitted or crocheted) increased by 70% to X units, rising for the second consecutive year after three years of decline. Over the period under review, imports showed a buoyant expansion. The pace of growth was the most pronounced in 2014 when imports increased by 77% against the previous year. As a result, imports attained the peak of X units. From 2015 to 2022, the growth of imports remained at a lower figure.

In value terms, baby garment imports surged to $X in 2022. Overall, imports continue to indicate strong growth. The growth pace was the most rapid in 2014 with an increase of 84%. Over the period under review, imports reached the maximum in 2022 and are likely to see gradual growth in the near future.

Imports by Country

Hungary (X units), Poland (X units) and Turkey (X units) were the main suppliers of baby garment imports to Bulgaria, with a combined 55% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Hungary (with a CAGR of +131.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest baby garment suppliers to Bulgaria were Poland ($X), Hungary ($X) and Turkey ($X), with a combined 56% share of total imports.

Hungary, with a CAGR of +118.2%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average baby garment import price amounted to $X per unit, falling by -6% against the previous year. Overall, the import price, however, showed a buoyant increase. The growth pace was the most rapid in 2016 an increase of 30% against the previous year. Over the period under review, average import prices attained the peak figure at $X per unit in 2021, and then declined in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per unit), while the price for Austria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+19.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform