Bulgaria: Baby Clothes Market 2025

Baby Clothes Market Size in Bulgaria

In 2022, the Bulgarian baby clothes market increased by 6.6% to $X, rising for the third year in a row after two years of decline. In general, consumption posted a resilient expansion. Over the period under review, the market reached the maximum level in 2022 and is expected to retain growth in the near future.

Baby Clothes Production in Bulgaria

In value terms, baby clothes production rose to $X in 2022 estimated in export price. Overall, production, however, continues to indicate a buoyant increase. The most prominent rate of growth was recorded in 2016 when the production volume increased by 525%. Baby clothes production peaked at $X in 2017; however, from 2018 to 2022, production failed to regain momentum.

Baby Clothes Exports

Exports from Bulgaria

In 2022, the amount of babies clothing and accessories (not knitted or crocheted) exported from Bulgaria dropped remarkably to X tons, with a decrease of -25.4% on the year before. Overall, exports continue to indicate a drastic downturn. The pace of growth was the most pronounced in 2013 with an increase of 33% against the previous year. The exports peaked at X tons in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

In value terms, baby clothes exports shrank to $X in 2022. In general, exports continue to indicate a pronounced decrease. The most prominent rate of growth was recorded in 2013 with an increase of 123% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

Italy (X tons), Greece (X tons) and Spain (X tons) were the main destinations of baby clothes exports from Bulgaria, with a combined 69% share of total exports. France, Austria, Armenia, Saudi Arabia and North Macedonia lagged somewhat behind, together accounting for a further 21%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Austria (with a CAGR of +207.5%), while the other leaders experienced more modest paces of growth.

In value terms, Italy ($X), France ($X) and Spain ($X) appeared to be the largest markets for baby clothes exported from Bulgaria worldwide, together accounting for 62% of total exports. Greece, Austria, Saudi Arabia, Armenia and North Macedonia lagged somewhat behind, together accounting for a further 30%.

Austria, with a CAGR of +276.6%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average baby clothes export price amounted to $X per ton, rising by 24% against the previous year. Over the period under review, export price indicated a prominent expansion from 2012 to 2022: its price increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, baby clothes export price increased by +40.1% against 2020 indices. The pace of growth was the most pronounced in 2013 an increase of 68% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Austria ($X per ton), while the average price for exports to North Macedonia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Turkey (+22.6%), while the prices for the other major destinations experienced more modest paces of growth.

Baby Clothes Imports

Imports into Bulgaria

In 2022, overseas purchases of babies clothing and accessories (not knitted or crocheted) increased by 16% to X tons, rising for the second year in a row after five years of decline. Overall, imports continue to indicate a prominent expansion. The most prominent rate of growth was recorded in 2015 with an increase of 97% against the previous year. Imports peaked in 2022 and are likely to continue growth in the immediate term.

In value terms, baby clothes imports skyrocketed to $X in 2022. In general, imports continue to indicate a resilient increase. The most prominent rate of growth was recorded in 2021 when imports increased by 64%. Over the period under review, imports hit record highs in 2022 and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Turkey (X tons) constituted the largest supplier of baby clothes to Bulgaria, with a 33% share of total imports. Moreover, baby clothes imports from Turkey exceeded the figures recorded by the second-largest supplier, Spain (X tons), twofold. The third position in this ranking was taken by Poland (X tons), with a 15% share.

From 2012 to 2022, the average annual growth rate of volume from Turkey totaled +28.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+18.6% per year) and Poland (+30.5% per year).

In value terms, the largest baby clothes suppliers to Bulgaria were Turkey ($X), Spain ($X) and Poland ($X), with a combined 67% share of total imports. Belgium, Hungary, Germany, Romania, Italy and Greece lagged somewhat behind, together comprising a further 26%.

Romania, with a CAGR of +128.1%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average baby clothes import price stood at $X per ton in 2022, picking up by 5.6% against the previous year. In general, the import price posted a mild increase. The pace of growth was the most pronounced in 2017 an increase of 52%. Over the period under review, average import prices attained the peak figure at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Greece ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Greece (+9.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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