Bulgaria: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in Bulgaria

The Bulgarian market for beauty, make-up and skin care preparations surged to $X in 2022, with an increase of 33% against the previous year. Over the period under review, consumption showed a pronounced expansion. Consumption of peaked in 2022 and is likely to see gradual growth in the near future.

Production of Beauty, Make-Up And Skin Care Preparations in Bulgaria

In value terms, production of beauty, make-up and skin care preparations skyrocketed to $X in 2022 estimated in export price. Over the period under review, production showed a prominent increase. The pace of growth was the most pronounced in 2020 with an increase of 93%. As a result, production attained the peak level of $X. From 2021 to 2022, production of growth failed to regain momentum.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Bulgaria

In 2022, after two years of growth, there was decline in overseas shipments of beauty, make-up and skin care preparations, when their volume decreased by -0.6% to X tons. Overall, total exports indicated a moderate expansion from 2012 to 2022: its volume increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +32.6% against 2019 indices. The most prominent rate of growth was recorded in 2015 with an increase of 51% against the previous year. Over the period under review, the exports of attained the maximum at X tons in 2016; however, from 2017 to 2022, the exports failed to regain momentum.

In value terms, exports of beauty, make-up and skin care preparations dropped to $X in 2022. In general, exports, however, recorded a prominent increase. The pace of growth appeared the most rapid in 2015 with an increase of 70% against the previous year. Over the period under review, the exports of reached the peak figure at $X in 2021, and then dropped in the following year.

Exports by Country

Greece (X tons), Germany (X tons) and the Netherlands (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Bulgaria, with a combined 34% share of total exports. Spain, Romania, Russia, Serbia, Poland, Georgia, Libya, Iraq, Hungary and North Macedonia lagged somewhat behind, together accounting for a further 39%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Poland (with a CAGR of +39.5%), while the other leaders experienced more modest paces of growth.

In value terms, Greece ($X), Romania ($X) and Spain ($X) appeared to be the largest markets for beauty, make-up and skin care preparations exported from Bulgaria worldwide, with a combined 25% share of total exports. Germany, Russia, North Macedonia, Georgia, Poland, Serbia, Hungary, the Netherlands, Iraq and Libya lagged somewhat behind, together accounting for a further 32%.

In terms of the main countries of destination, Poland, with a CAGR of +47.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, declining by -5.4% against the previous year. Over the period under review, export price indicated a strong expansion from 2012 to 2022: its price increased at an average annual rate of +7.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 when the average export price increased by 39% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2021, and then declined in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was North Macedonia ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+12.4%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Bulgaria

In 2022, purchases abroad of beauty, make-up and skin care preparations increased by 15% to X tons, rising for the second year in a row after two years of decline. Overall, total imports indicated a resilient increase from 2012 to 2022: its volume increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +43.2% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 25% against the previous year. Imports peaked in 2022 and are likely to see steady growth in the immediate term.

In value terms, imports of beauty, make-up and skin care preparations totaled $X in 2022. In general, imports continue to indicate a prominent expansion. The pace of growth appeared the most rapid in 2015 when imports increased by 39% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

France (X tons), Germany (X tons) and Poland (X tons) were the main suppliers of imports of beauty, make-up and skin care preparations to Bulgaria, with a combined 43% share of total imports. Slovakia, Greece, Hungary, Romania, Italy, Estonia, Croatia, Spain, the Czech Republic and Austria lagged somewhat behind, together accounting for a further 46%.

From 2012 to 2022, the biggest increases were recorded for Estonia (with a CAGR of +167.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest beauty, make-up and skin care preparations suppliers to Bulgaria were France ($X), Croatia ($X) and the Czech Republic ($X), with a combined 38% share of total imports. Germany, Italy, Estonia, Poland, Hungary, Romania, Slovakia, Spain, Greece and Austria lagged somewhat behind, together comprising a further 39%.

Among the main suppliers, Estonia, with a CAGR of +164.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, dropping by -2.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.1%. The pace of growth was the most pronounced in 2015 an increase of 21%. The import price peaked at $X per ton in 2021, and then reduced modestly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+19.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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