Bulgaria: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Bulgaria

The Bulgarian market for calendars and trade advertising material totaled $X in 2022, leveling off at the previous year. Overall, consumption saw a deep setback. Over the period under review, the market attained the maximum level at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in Bulgaria

In value terms, calendars and trade advertising material production soared to $X in 2022 estimated in export price. Over the period under review, production, however, saw a abrupt shrinkage. The most prominent rate of growth was recorded in 2019 with an increase of 179% against the previous year. Calendars and trade advertising material production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Bulgaria

In 2022, overseas shipments of calendars and trade advertising material increased by 0.1% to X tons, rising for the second consecutive year after two years of decline. The total export volume increased at an average annual rate of +2.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2014 when exports increased by 29% against the previous year. Over the period under review, the exports reached the maximum at X tons in 2018; afterwards, it flattened through to 2022.

In value terms, calendars and trade advertising material exports amounted to $X in 2022. The total export value increased at an average annual rate of +3.3% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when exports increased by 29% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are expected to retain growth in the near future.

Exports by Country

France (X tons) was the main destination for calendars and trade advertising material exports from Bulgaria, with a 45% share of total exports. Moreover, calendars and trade advertising material exports to France exceeded the volume sent to the second major destination, the United States (X tons), threefold. Germany (X tons) ranked third in terms of total exports with a 9.5% share.

From 2012 to 2022, the average annual growth rate of volume to France totaled +7.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+30.8% per year) and Germany (+9.4% per year).

In value terms, France ($X) remains the key foreign market for calendars and trade advertising material exports from Bulgaria, comprising 33% of total exports. The second position in the ranking was held by Italy ($X), with a 12% share of total exports. It was followed by the United States, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value to France totaled +3.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (-0.8% per year) and the United States (+26.6% per year).

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, growing by 2.3% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.2%. The pace of growth was the most pronounced in 2020 when the average export price increased by 32%. Over the period under review, the average export prices attained the maximum at $X per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Russia ($X per ton), while the average price for exports to Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Russia (+12.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Bulgaria

In 2022, approx. X tons of calendars and trade advertising material were imported into Bulgaria; shrinking by -21.2% compared with 2021. Overall, total imports indicated a noticeable expansion from 2012 to 2022: its volume increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -35.7% against 2018 indices. The most prominent rate of growth was recorded in 2013 with an increase of 32%. Over the period under review, imports reached the maximum at X tons in 2018; however, from 2019 to 2022, imports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material imports fell modestly to $X in 2022. Over the period under review, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 28%. Imports peaked at $X in 2014; however, from 2015 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Romania (X tons) constituted the largest calendars and trade advertising material supplier to Bulgaria, accounting for a 76% share of total imports. Moreover, calendars and trade advertising material imports from Romania exceeded the figures recorded by the second-largest supplier, Slovakia (X tons), more than tenfold. Serbia (X tons) ranked third in terms of total imports with a 3.4% share.

From 2012 to 2022, the average annual growth rate of volume from Romania stood at +5.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (+47.0% per year) and Serbia (+51.9% per year).

In value terms, Romania ($X) constituted the largest supplier of calendars and trade advertising material to Bulgaria, comprising 34% of total imports. The second position in the ranking was taken by Germany ($X), with an 11% share of total imports. It was followed by Slovakia, with a 9.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Romania was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-0.1% per year) and Slovakia (+29.8% per year).

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, with an increase of 24% against the previous year. Overall, the import price, however, recorded a pronounced shrinkage. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+6.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :