Bulgaria: Toy Market 2024

Toy Market Size in Bulgaria

The Bulgarian toy market skyrocketed to $X in 2021, jumping by 16% against the previous year. Overall, consumption posted buoyant growth. Over the period under review, the market hit record highs in 2021 and is likely to see gradual growth in the near future.

Toy Production in Bulgaria

In value terms, toy production skyrocketed to $X in 2021 estimated in export price. Overall, production, however, posted significant growth. As a result, production attained the peak level and is likely to continue growth in the immediate term.

Toy Exports

Exports from Bulgaria

In 2021, shipments abroad of dolls and toys increased by 5.4% to X tons for the first time since 2017, thus ending a three-year declining trend. In general, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when exports increased by 16% against the previous year. Over the period under review, the exports attained the maximum at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, toy exports reached $X in 2021. The total export value increased at an average annual rate of +3.6% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2016 with an increase of 20%. The exports peaked in 2021 and are likely to see gradual growth in the near future.

Exports by Country

Slovenia (X tons) was the main destination for toy exports from Bulgaria, with a 37% share of total exports. Moreover, toy exports to Slovenia exceeded the volume sent to the second major destination, Germany (X tons), threefold. Poland (X tons) ranked third in terms of total exports with an 8.5% share.

From 2012 to 2021, the average annual growth rate of volume to Slovenia amounted to +19.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-6.7% per year) and Poland (-2.6% per year).

In value terms, Slovenia ($X) remains the key foreign market for dolls and toys exports from Bulgaria, comprising 46% of total exports. The second position in the ranking was taken by Poland ($X), with a 9.9% share of total exports. It was followed by Germany, with a 9.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Slovenia amounted to +24.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (-1.6% per year) and Germany (-5.3% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, picking up by 3.3% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.9%. The growth pace was the most rapid in 2018 when the average export price increased by 20%. Over the period under review, the average export prices attained the peak figure in 2021 and is likely to see gradual growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Turkey ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Turkey (+14.4%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Bulgaria

In 2021, the amount of dolls and toys imported into Bulgaria totaled X tons, picking up by 8.1% compared with the previous year. In general, imports posted prominent growth. The pace of growth was the most pronounced in 2014 with an increase of 18%. Over the period under review, imports reached the maximum at X tons in 2019; however, from 2020 to 2021, imports failed to regain momentum.

In value terms, toy imports soared to $X in 2021. Overall, total imports indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +8.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2016 when imports increased by 24% against the previous year. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

Greece (X tons), China (X tons) and Italy (X tons) were the main suppliers of toy imports to Bulgaria, together accounting for 86% of total imports. Germany and Romania lagged somewhat behind, together comprising a further 5.1%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Romania (with a CAGR of +18.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Greece ($X), China ($X) and Italy ($X) were the largest toy suppliers to Bulgaria, together accounting for 75% of total imports. Germany and Romania lagged somewhat behind, together accounting for a further 6.9%.

In terms of the main suppliers, Romania, with a CAGR of +19.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, surging by 9.5% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The import price peaked at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Greece ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+5.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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