Bulgaria: Domestic Toaster Market 2024

Domestic Toaster Market Size in Bulgaria

In 2022, the Bulgarian domestic toaster market decreased by -22.9% to $X for the first time since 2019, thus ending a two-year rising trend. In general, the total consumption indicated noticeable growth from 2012 to 2022: its value increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by +0.7% against 2018 indices. Domestic toaster consumption peaked at $X in 2021, and then contracted dramatically in the following year.

Domestic Toaster Exports

Exports from Bulgaria

Domestic toaster exports from Bulgaria reduced sharply to X units in 2022, with a decrease of -22.6% compared with the previous year's figure. In general, exports, however, recorded mild growth. The most prominent rate of growth was recorded in 2014 with an increase of 79%. The exports peaked at X units in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

In value terms, domestic toaster exports shrank dramatically to $X in 2022. Over the period under review, exports, however, continue to indicate a noticeable increase. The growth pace was the most rapid in 2014 when exports increased by 121%. Over the period under review, the exports reached the peak figure at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Serbia (X units), Greece (X units) and Romania (X units) were the main destinations of domestic toaster exports from Bulgaria, with a combined 78% share of total exports. Malta, Poland, Iraq and North Macedonia lagged somewhat behind, together accounting for a further 13%.

From 2012 to 2022, the biggest increases were recorded for Iraq (with a CAGR of +431.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Serbia ($X), Greece ($X) and Romania ($X) appeared to be the largest markets for domestic toaster exported from Bulgaria worldwide, together comprising 76% of total exports. Poland, Malta, Iraq and North Macedonia lagged somewhat behind, together comprising a further 14%.

Among the main countries of destination, Iraq, with a CAGR of +761.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average domestic toaster export price amounted to $X per unit, rising by 5.8% against the previous year. Overall, export price indicated modest growth from 2012 to 2022: its price increased at an average annual rate of +1.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, domestic toaster export price increased by +20.2% against 2020 indices. The most prominent rate of growth was recorded in 2013 when the average export price increased by 24% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Poland ($X per unit), while the average price for exports to North Macedonia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Iraq (+62.1%), while the prices for the other major destinations experienced more modest paces of growth.

Domestic Toaster Imports

Imports into Bulgaria

After two years of growth, supplies from abroad of domestic electric toasters decreased by -28.9% to X units in 2022. In general, total imports indicated slight growth from 2012 to 2022: its volume increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 with an increase of 52% against the previous year. Over the period under review, imports reached the maximum at X units in 2021, and then contracted sharply in the following year.

In value terms, domestic toaster imports contracted markedly to $X in 2022. Overall, imports, however, showed a prominent increase. The most prominent rate of growth was recorded in 2021 with an increase of 76% against the previous year. As a result, imports reached the peak of $X, and then reduced rapidly in the following year.

Imports by Country

In 2022, China (X units) constituted the largest supplier of domestic toaster to Bulgaria, with a 62% share of total imports. Moreover, domestic toaster imports from China exceeded the figures recorded by the second-largest supplier, Romania (X units), eightfold. Germany (X units) ranked third in terms of total imports with a 7.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to -1.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Romania (+21.4% per year) and Germany (+8.1% per year).

In value terms, China ($X) constituted the largest supplier of domestic electric toasters to Bulgaria, comprising 42% of total imports. The second position in the ranking was held by Romania ($X), with a 16% share of total imports. It was followed by Hungary, with an 11% share.

From 2012 to 2022, the average annual growth rate of value from China stood at +2.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Romania (+21.5% per year) and Hungary (+5.7% per year).

Import Prices by Country

The average domestic toaster import price stood at $X per unit in 2022, rising by 12% against the previous year. Over the period under review, import price indicated moderate growth from 2012 to 2022: its price increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, domestic toaster import price increased by +60.7% against 2017 indices. The pace of growth appeared the most rapid in 2021 when the average import price increased by 39% against the previous year. Over the period under review, average import prices reached the maximum in 2022 and is likely to see gradual growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Slovakia ($X per unit), while the price for Greece ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+4.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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