Bulgaria: Men Swimwear Market 2025

Men Swimwear Market Size in Bulgaria

In 2021, the Bulgarian men swimwear market decreased by -51.6% to $X, falling for the second year in a row after two years of growth. Overall, consumption faced a abrupt decrease. Men swimwear consumption peaked at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Men Swimwear Production in Bulgaria

In value terms, men swimwear production declined to $X in 2021 estimated in export price. In general, production showed a significant curtailment. The pace of growth appeared the most rapid in 2018 with an increase of 24% against the previous year. Men swimwear production peaked at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Men Swimwear Exports

Exports from Bulgaria

In 2021, the amount of men’s swimwear (excluding of knitted or crocheted textiles) exported from Bulgaria contracted to X units, declining by -6.3% compared with the previous year's figure. Overall, exports continue to indicate a sharp setback. The most prominent rate of growth was recorded in 2017 with an increase of 66% against the previous year. Over the period under review, the exports hit record highs at X units in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, men swimwear exports amounted to $X in 2021. Over the period under review, exports recorded a significant decrease. The most prominent rate of growth was recorded in 2019 when exports increased by 39%. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Italy (X units) was the main destination for men swimwear exports from Bulgaria, accounting for a 52% share of total exports. Moreover, men swimwear exports to Italy exceeded the volume sent to the second major destination, Germany (X units), sevenfold. France (X units) ranked third in terms of total exports with a 5% share.

From 2012 to 2021, the average annual growth rate of volume to Italy amounted to -27.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+64.2% per year) and France (-9.3% per year).

In value terms, Italy ($X) remains the key foreign market for men’s swimwear (excluding of knitted or crocheted textiles) exports from Bulgaria, comprising 69% of total exports. The second position in the ranking was held by France ($X), with a 6.3% share of total exports. It was followed by Germany, with a 3.6% share.

From 2012 to 2021, the average annual growth rate of value to Italy amounted to -24.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-9.9% per year) and Germany (+49.3% per year).

Export Prices by Country

In 2021, the average men swimwear export price amounted to $X per unit, growing by 17% against the previous year. In general, the export price enjoyed mild growth. The pace of growth appeared the most rapid in 2020 an increase of 104%. The export price peaked at $X per unit in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Italy ($X per unit), while the average price for exports to Greece ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Serbia (+9.4%), while the prices for the other major destinations experienced more modest paces of growth.

Men Swimwear Imports

Imports into Bulgaria

In 2021, purchases abroad of men’s swimwear (excluding of knitted or crocheted textiles) decreased by -59.5% to X units for the first time since 2018, thus ending a two-year rising trend. Overall, imports, however, recorded resilient growth. The most prominent rate of growth was recorded in 2016 when imports increased by 158%. Over the period under review, imports reached the peak figure at X units in 2020, and then dropped remarkably in the following year.

In value terms, men swimwear imports rose notably to $X in 2021. In general, imports, however, continue to indicate a strong increase. The pace of growth appeared the most rapid in 2016 with an increase of 189%. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, Turkey (X units) constituted the largest men swimwear supplier to Bulgaria, with a 36% share of total imports. Moreover, men swimwear imports from Turkey exceeded the figures recorded by the second-largest supplier, Italy (X units), threefold. Greece (X units) ranked third in terms of total imports with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Turkey stood at +64.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-10.0% per year) and Greece (+11.0% per year).

In value terms, Italy ($X), Turkey ($X) and Germany ($X) constituted the largest men swimwear suppliers to Bulgaria, together accounting for 57% of total imports. The Netherlands, Greece, Poland, Romania, Belgium, Spain, the UK, the Czech Republic and China lagged somewhat behind, together accounting for a further 36%.

Poland, with a CAGR of +113.9%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average men swimwear import price stood at $X per unit in 2021, jumping by 162% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. Over the period under review, average import prices attained the peak figure at $X per unit in 2018; however, from 2019 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Germany ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+17.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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