Bulgaria: Market for Non-Soap Surface-Active Washing and Cleaning Preparations 2025

Market Size for Non-Soap Surface-Active Washing and Cleaning Preparations in Bulgaria

In 2021, the Bulgarian market for non-soap surface-active washing and cleaning preparations decreased by -83.4% to $X for the first time since 2018, thus ending a two-year rising trend. Over the period under review, consumption showed a abrupt decrease. As a result, consumption reached the peak level of $X, and then reduced rapidly in the following year.

Production of Non-Soap Surface-Active Washing and Cleaning Preparations in Bulgaria

In value terms, production of non-soap surface-active washing and cleaning preparations fell remarkably to $X in 2021 estimated in export price. Over the period under review, production recorded a sharp curtailment. The pace of growth appeared the most rapid in 2013 with an increase of 28% against the previous year. Over the period under review, production of attained the maximum level at $X in 2020, and then dropped notably in the following year.

Exports of Non-Soap Surface-Active Washing and Cleaning Preparations

Exports from Bulgaria

In 2021, overseas shipments of non-soap surface-active washing and cleaning preparations decreased by -11.2% to X tons for the first time since 2015, thus ending a five-year rising trend. In general, total exports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +7.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 with an increase of 39% against the previous year. The exports peaked at X tons in 2020, and then contracted in the following year.

In value terms, exports of non-soap surface-active washing and cleaning preparations declined to $X in 2021. Overall, total exports indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +7.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when exports increased by 38%. Over the period under review, the exports of hit record highs at $X in 2020, and then contracted in the following year.

Exports by Country

Romania (X tons) was the main destination for exports of non-soap surface-active washing and cleaning preparations from Bulgaria, with a 51% share of total exports. Moreover, exports of non-soap surface-active washing and cleaning preparations to Romania exceeded the volume sent to the second major destination, Ukraine (X tons), fourfold. Armenia (X tons) ranked third in terms of total exports with a 5.3% share.

From 2012 to 2021, the average annual growth rate of volume to Romania totaled +14.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+1.8% per year) and Armenia (+9.4% per year).

In value terms, Romania ($X) remains the key foreign market for non-soap surface-active washing and cleaning preparations exports from Bulgaria, comprising 41% of total exports. The second position in the ranking was taken by Ukraine ($X), with a 14% share of total exports. It was followed by Greece, with a 6.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Romania amounted to +10.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+4.4% per year) and Greece (-2.0% per year).

Export Prices by Country

The average export price for non-soap surface-active washing and cleaning preparations stood at $X per ton in 2021, remaining constant against the previous year. In general, the export price, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 when the average export price increased by 9.1% against the previous year. The export price peaked at $X per ton in 2012; afterwards, it flattened through to 2021.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to Georgia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Serbia (+4.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Non-Soap Surface-Active Washing and Cleaning Preparations

Imports into Bulgaria

In 2021, after two years of growth, there was significant decline in supplies from abroad of non-soap surface-active washing and cleaning preparations, when their volume decreased by -10.3% to X tons. The total import volume increased at an average annual rate of +2.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2020 when imports increased by 22% against the previous year. As a result, imports attained the peak of X tons, and then shrank in the following year.

In value terms, imports of non-soap surface-active washing and cleaning preparations rose modestly to $X in 2021. The total import value increased at an average annual rate of +4.2% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 when imports increased by 14%. Over the period under review, imports of attained the maximum in 2021 and are expected to retain growth in years to come.

Imports by Country

Romania (X tons), Turkey (X tons) and Italy (X tons) were the main suppliers of imports of non-soap surface-active washing and cleaning preparations to Bulgaria, together accounting for 58% of total imports. These countries were followed by Greece, Germany, Austria, Poland, Serbia, Hungary and the Czech Republic, which together accounted for a further 34%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Germany (with a CAGR of +13.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Romania ($X) constituted the largest supplier of non-soap surface-active washing and cleaning preparations to Bulgaria, comprising 30% of total imports. The second position in the ranking was taken by Germany ($X), with a 12% share of total imports. It was followed by Italy, with an 11% share.

From 2012 to 2021, the average annual growth rate of value from Romania totaled +5.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+13.0% per year) and Italy (+12.5% per year).

Import Prices by Country

The average import price for non-soap surface-active washing and cleaning preparations stood at $X per ton in 2021, rising by 17% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.4%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Serbia ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Serbia (+11.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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