Bulgaria: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in Bulgaria

The Bulgarian rusks and toasted bread market rose to $X in 2021, picking up by 4.6% against the previous year. In general, consumption continues to indicate a resilient increase. Rusks and toasted bread consumption peaked in 2021 and is expected to retain growth in the immediate term.

Production of Rusks, Toasted Bread and Similar Toasted Products in Bulgaria

In value terms, rusks and toasted bread production totaled $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.8% over the period from 2012 to 2021; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2018 with an increase of 16%. Rusks and toasted bread production peaked in 2021 and is expected to retain growth in years to come.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from Bulgaria

In 2021, rusks and toasted bread exports from Bulgaria surged to X tons, picking up by 16% against the previous year's figure. Over the period under review, exports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 with an increase of 17% against the previous year. As a result, the exports attained the peak of X tons. From 2016 to 2021, the growth of the exports failed to regain momentum.

In value terms, rusks and toasted bread exports surged to $X in 2021. The total export value increased at an average annual rate of +2.1% from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Greece (X tons), Albania (X tons) and Germany (X tons) were the main destinations of rusks and toasted bread exports from Bulgaria, together comprising 28% of total exports. These countries were followed by Serbia, Ukraine, Poland, Romania, Croatia, the United States, North Macedonia, Belarus, Kosovo and the Czech Republic, which together accounted for a further 48%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +61.2%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for rusks and toasted bread exported from Bulgaria were Germany ($X), Albania ($X) and Greece ($X), with a combined 26% share of total exports. Poland, Ukraine, Serbia, Romania, Croatia, North Macedonia, Kosovo, Belarus, the Czech Republic and the United States lagged somewhat behind, together comprising a further 47%.

Among the main countries of destination, the United States, with a CAGR of +54.5%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average rusks and toasted bread export price amounted to $X per ton, rising by 3.4% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.8%. The growth pace was the most rapid in 2017 an increase of 17%. Over the period under review, the average export prices hit record highs in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Poland ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Kosovo (+10.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into Bulgaria

Rusks and toasted bread imports into Bulgaria skyrocketed to X tons in 2021, jumping by 39% on 2020 figures. The total import volume increased at an average annual rate of +5.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, rusks and toasted bread imports skyrocketed to $X in 2021. Overall, total imports indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +5.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Greece (X tons) constituted the largest rusks and toasted bread supplier to Bulgaria, accounting for a 53% share of total imports. Moreover, rusks and toasted bread imports from Greece exceeded the figures recorded by the second-largest supplier, Romania (X tons), threefold. Spain (X tons) ranked third in terms of total imports with a 9.1% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Greece stood at +8.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Romania (-5.1% per year) and Spain (+41.7% per year).

In value terms, Greece ($X) constituted the largest supplier of rusks, toasted bread and similar toasted products to Bulgaria, comprising 46% of total imports. The second position in the ranking was held by Romania ($X), with a 15% share of total imports. It was followed by Spain, with a 12% share.

From 2012 to 2021, the average annual growth rate of value from Greece stood at +5.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Romania (-4.7% per year) and Spain (+47.1% per year).

Import Prices by Country

In 2021, the average rusks and toasted bread import price amounted to $X per ton, picking up by 3.1% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 13%. The import price peaked at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Belgium ($X per ton), while the price for Serbia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+9.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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