Bulgaria: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Bulgaria

The Bulgarian sanitary towel and diaper market soared to $X in 2021, with an increase of 26% against the previous year. Over the period under review, the total consumption indicated a notable increase from 2012 to 2021: its value increased at an average annual rate of +3.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +78.5% against 2014 indices. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Bulgaria

In value terms, sanitary towel and diaper production rose remarkably to $X in 2021 estimated in export price. Over the period under review, the total production indicated a measured increase from 2012 to 2021: its value increased at an average annual rate of +3.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -20.4% against 2018 indices. The most prominent rate of growth was recorded in 2013 with an increase of 45% against the previous year. Over the period under review, production attained the maximum level at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Bulgaria

In 2021, approx. X tons of sanitary towels, tampons, napkins and diapers were exported from Bulgaria; dropping by -20.3% on 2020. Over the period under review, exports showed a mild reduction. The pace of growth appeared the most rapid in 2013 when exports increased by 122% against the previous year. Over the period under review, the exports reached the peak figure at X tons in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports reduced notably to $X in 2021. Overall, exports showed a noticeable contraction. The most prominent rate of growth was recorded in 2013 when exports increased by 94% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Romania (X tons), Italy (X tons) and Greece (X tons) were the main destinations of sanitary towel and diaper exports from Bulgaria, together comprising 46% of total exports. Serbia, Mali, North Macedonia, Armenia, Belarus, South Africa, Poland, Moldova, Cyprus and Syrian Arab Republic lagged somewhat behind, together accounting for a further 41%.

From 2012 to 2021, the biggest increases were recorded for South Africa (with a CAGR of +38.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Romania ($X), Italy ($X) and Serbia ($X) appeared to be the largest markets for sanitary towel and diaper exported from Bulgaria worldwide, together comprising 38% of total exports. Greece, Belarus, Armenia, North Macedonia, Poland, Moldova, South Africa, Mali, Syrian Arab Republic and Cyprus lagged somewhat behind, together comprising a further 41%.

Among the main countries of destination, South Africa, with a CAGR of +34.0%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, with an increase of 6.2% against the previous year. Over the period under review, the export price, however, showed a noticeable shrinkage. The pace of growth appeared the most rapid in 2015 an increase of 19%. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Belarus ($X per ton), while the average price for exports to Mali ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Belarus (+3.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Bulgaria

In 2021, supplies from abroad of sanitary towels, tampons, napkins and diapers increased by 8% to X tons, rising for the second consecutive year after three years of decline. The total import volume increased at an average annual rate of +1.1% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2016 with an increase of 12% against the previous year. As a result, imports attained the peak of X tons. From 2017 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, sanitary towel and diaper imports surged to $X in 2021. Overall, imports continue to indicate a relatively flat trend pattern. Imports peaked at $X in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Romania (X tons), Turkey (X tons) and Poland (X tons) were the main suppliers of sanitary towel and diaper imports to Bulgaria, together accounting for 51% of total imports. These countries were followed by Italy, the Czech Republic, Belgium, Greece and Hungary, which together accounted for a further 31%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Czech Republic (with a CAGR of +29.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Romania ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Bulgaria, comprising 37% of total imports. The second position in the ranking was taken by Poland ($X), with a 17% share of total imports. It was followed by Turkey, with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Romania amounted to +5.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (-5.7% per year) and Turkey (+2.7% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, rising by 7.4% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 an increase of 9.9%. The import price peaked at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+5.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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