Bulgaria: Self-Adhesive Printed Label Market 2025

Self-Adhesive Printed Label Market Size in Bulgaria

In 2022, the Bulgarian self-adhesive printed label market increased by 0.9% to $X, rising for the second year in a row after three years of decline. Overall, the total consumption indicated a slight increase from 2012 to 2022: its value increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +5.3% against 2020 indices. As a result, consumption reached the peak level of $X. From 2018 to 2022, the growth of the market remained at a lower figure.

Self-Adhesive Printed Label Production in Bulgaria

In value terms, self-adhesive printed label production rose slightly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.9% over the period from 2012 to 2022; however, the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 with an increase of 26% against the previous year. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Self-Adhesive Printed Label Exports

Exports from Bulgaria

In 2022, shipments abroad of self-adhesive printed labels increased by 7.9% to X tons, rising for the second year in a row after five years of decline. Over the period under review, exports, however, recorded a mild curtailment. The growth pace was the most rapid in 2014 with an increase of 38%. The exports peaked at X tons in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

In value terms, self-adhesive printed label exports contracted to $X in 2022. The total export value increased at an average annual rate of +1.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 with an increase of 39%. As a result, the exports attained the peak of $X, and then reduced in the following year.

Exports by Country

Romania (X tons) was the main destination for self-adhesive printed label exports from Bulgaria, with a 33% share of total exports. Moreover, self-adhesive printed label exports to Romania exceeded the volume sent to the second major destination, Poland (X tons), threefold. The third position in this ranking was held by Germany (X tons), with a 7.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Romania was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+13.1% per year) and Germany (+25.3% per year).

In value terms, Romania ($X) remains the key foreign market for self-adhesive printed labels exports from Bulgaria, comprising 34% of total exports. The second position in the ranking was held by Poland ($X), with a 12% share of total exports. It was followed by Greece, with a 7% share.

From 2012 to 2022, the average annual growth rate of value to Romania totaled +4.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+14.7% per year) and Greece (-1.8% per year).

Export Prices by Country

The average self-adhesive printed label export price stood at $X per ton in 2022, declining by -15.7% against the previous year. Overall, the export price, however, posted tangible growth. The most prominent rate of growth was recorded in 2017 when the average export price increased by 56% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2021, and then contracted remarkably in the following year.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Georgia ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Serbia (+9.3%), while the prices for the other major destinations experienced more modest paces of growth.

Self-Adhesive Printed Label Imports

Imports into Bulgaria

In 2022, supplies from abroad of self-adhesive printed labels increased by 36% to X tons, rising for the fifth year in a row after three years of decline. In general, total imports indicated prominent growth from 2012 to 2022: its volume increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +84.5% against 2017 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, self-adhesive printed label imports expanded notably to $X in 2022. The total import value increased at an average annual rate of +3.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 with an increase of 21%. Imports peaked in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, Romania (X tons) constituted the largest supplier of self-adhesive printed label to Bulgaria, with a 39% share of total imports. Moreover, self-adhesive printed label imports from Romania exceeded the figures recorded by the second-largest supplier, Germany (X tons), twofold. Turkey (X tons) ranked third in terms of total imports with a 7.9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Romania stood at +17.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+0.7% per year) and Turkey (+8.8% per year).

In value terms, the largest self-adhesive printed label suppliers to Bulgaria were Turkey ($X), Italy ($X) and Germany ($X), together comprising 49% of total imports. Romania, Serbia, Greece, China, Poland, France, the Netherlands, Austria and Hungary lagged somewhat behind, together accounting for a further 37%.

Serbia, with a CAGR of +67.0%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average self-adhesive printed label import price amounted to $X per ton, falling by -19.2% against the previous year. Overall, the import price showed a pronounced curtailment. The growth pace was the most rapid in 2017 an increase of 19% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Serbia (+12.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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