Bulgaria: Market for Shampoos, Hair Lacquers And Other Preparations 2024

Market Size for Shampoos, Hair Lacquers And Other Preparations in Bulgaria

In 2022, after four years of growth, there was decline in the Bulgarian market for shampoos, hair lacquers and other preparations, when its value decreased by -2.3% to $X. Overall, consumption recorded a mild curtailment. The pace of growth was the most pronounced in 2016 with an increase of 9.1% against the previous year. Over the period under review, the market attained the peak level at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Production of Shampoos, Hair Lacquers And Other Preparations in Bulgaria

In value terms, production of shampoos, hair lacquers and other preparations expanded slightly to $X in 2022 estimated in export price. Overall, production, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 7.6% against the previous year. Over the period under review, production of hit record highs at $X in 2013; however, from 2014 to 2022, production stood at a somewhat lower figure.

Exports of Shampoos, Hair Lacquers And Other Preparations

Exports from Bulgaria

In 2022, approx. X tons of shampoos, hair lacquers and other preparations were exported from Bulgaria; increasing by 6.3% compared with 2021 figures. In general, exports, however, saw a noticeable downturn. The pace of growth appeared the most rapid in 2019 with an increase of 6.5% against the previous year. Over the period under review, the exports of hit record highs at X tons in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, exports of shampoos, hair lacquers and other preparations amounted to $X in 2022. The total export value increased at an average annual rate of +1.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 13%. Over the period under review, the exports of reached the maximum in 2022 and are likely to see steady growth in the immediate term.

Exports by Country

Russia (X tons), the Netherlands (X tons) and Ukraine (X tons) were the main destinations of exports of shampoos, hair lacquers and other preparations from Bulgaria, together comprising 24% of total exports. Libya, Romania, Italy, Serbia, Georgia, Armenia, Iraq, Greece, Germany and Hungary lagged somewhat behind, together accounting for a further 41%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Italy (with a CAGR of +5.4%), while the other leaders experienced more modest paces of growth.

In value terms, Russia ($X), the Netherlands ($X) and Georgia ($X) appeared to be the largest markets for shampoo, hair lacquer and other preparations exported from Bulgaria worldwide, together comprising 22% of total exports. Romania, Serbia, Ukraine, Armenia, Libya, Italy, Greece, Hungary, Germany and Iraq lagged somewhat behind, together accounting for a further 34%.

Among the main countries of destination, Germany, with a CAGR of +18.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for shampoos, hair lacquers and other preparations stood at $X per ton in 2022, flattening at the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +5.3%. The most prominent rate of growth was recorded in 2013 an increase of 37%. Over the period under review, the average export prices hit record highs in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Georgia ($X per ton), while the average price for exports to Iraq ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+14.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Shampoos, Hair Lacquers And Other Preparations

Imports into Bulgaria

In 2022, the amount of shampoos, hair lacquers and other preparations imported into Bulgaria amounted to X tons, growing by 4.1% on the year before. The total import volume increased at an average annual rate of +2.3% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2016 when imports increased by 14%. As a result, imports reached the peak of X tons. From 2017 to 2022, the growth of imports of failed to regain momentum.

In value terms, imports of shampoos, hair lacquers and other preparations reached $X in 2022. In general, total imports indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +70.8% against 2015 indices. The growth pace was the most rapid in 2021 with an increase of 23% against the previous year. Imports peaked in 2022 and are likely to continue growth in the near future.

Imports by Country

Germany (X tons), Italy (X tons) and Turkey (X tons) were the main suppliers of imports of shampoos, hair lacquers and other preparations to Bulgaria, with a combined 44% share of total imports. Romania, Poland, France, Greece, Hungary, Belgium, Croatia, Slovenia, Spain and the Netherlands lagged somewhat behind, together comprising a further 48%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Croatia (with a CAGR of +49.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest shampoo, hair lacquer and other preparations suppliers to Bulgaria were Germany ($X), Italy ($X) and Romania ($X), with a combined 41% share of total imports. Poland, France, Turkey, Croatia, Greece, the Netherlands, Belgium, Spain, Hungary and Slovenia lagged somewhat behind, together accounting for a further 43%.

Croatia, with a CAGR of +57.8%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for shampoos, hair lacquers and other preparations stood at $X per ton in 2022, remaining relatively unchanged against the previous year. Over the last decade, it increased at an average annual rate of +2.4%. The pace of growth was the most pronounced in 2017 an increase of 46%. Over the period under review, average import prices attained the maximum at $X per ton in 2021, and then declined slightly in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+5.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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