Bulgaria: Strawberry Market 2025

Strawberry Market Size in Bulgaria

The Bulgarian strawberry market expanded significantly to $X in 2022, increasing by 6.6% against the previous year. Over the period under review, the total consumption indicated a perceptible expansion from 2012 to 2022: its value increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +18.1% against 2020 indices. Over the period under review, the market attained the peak level in 2022 and is likely to see gradual growth in the immediate term.

Strawberry Production in Bulgaria

In value terms, strawberry production reduced to $X in 2022 estimated in export price. Over the period under review, the total production indicated a slight increase from 2012 to 2022: its value increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +1.3% against 2020 indices. The growth pace was the most rapid in 2015 with an increase of 120% against the previous year. Over the period under review, production hit record highs at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

In 2022, the average yield of strawberries in Bulgaria reduced to X tons per ha, with a decrease of -10.2% against the previous year's figure. Over the period under review, the yield, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the yield increased by 28% against the previous year. The strawberry yield peaked at X tons per ha in 2017; however, from 2018 to 2022, the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. X ha of strawberries were harvested in Bulgaria; waning by -6.5% on 2021. Overall, the harvested area, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the harvested area increased by 15%. As a result, the harvested area reached the peak level of X ha, and then contracted in the following year.

Strawberry Exports

Exports from Bulgaria

In 2022, overseas shipments of strawberries decreased by -48% to X tons for the first time since 2018, thus ending a three-year rising trend. In general, exports saw a deep downturn. The most prominent rate of growth was recorded in 2016 when exports increased by 276%. Over the period under review, the exports attained the maximum at X tons in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

In value terms, strawberry exports shrank remarkably to $X in 2022. Over the period under review, exports saw a abrupt slump. The most prominent rate of growth was recorded in 2014 when exports increased by 128% against the previous year. As a result, the exports attained the peak of $X. From 2015 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Romania (X tons) was the main destination for strawberry exports from Bulgaria, with a 63% share of total exports. Moreover, strawberry exports to Romania exceeded the volume sent to the second major destination, Germany (X tons), threefold. The Czech Republic (X tons) ranked third in terms of total exports with a 4.9% share.

From 2012 to 2022, the average annual growth rate of volume to Romania amounted to +81.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-0.4% per year) and the Czech Republic (-41.7% per year).

In value terms, Romania ($X) remains the key foreign market for strawberries exports from Bulgaria, comprising 62% of total exports. The second position in the ranking was taken by Germany ($X), with a 16% share of total exports. It was followed by the Czech Republic, with a 4.3% share.

From 2012 to 2022, the average annual growth rate of value to Romania amounted to +92.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-1.0% per year) and the Czech Republic (-33.6% per year).

Export Prices by Country

In 2022, the average strawberry export price amounted to $X per ton, with a decrease of -2.6% against the previous year. Overall, export price indicated a perceptible expansion from 2012 to 2022: its price increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, strawberry export price increased by +12.9% against 2018 indices. The pace of growth appeared the most rapid in 2015 an increase of 69%. The export price peaked at $X per ton in 2021, and then declined slightly in the following year.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Romania ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Latvia (+59.6%), while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into Bulgaria

In 2022, approx. X tons of strawberries were imported into Bulgaria; picking up by 5.1% on the previous year's figure. Overall, total imports indicated noticeable growth from 2012 to 2022: its volume increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +73.4% against 2018 indices. The most prominent rate of growth was recorded in 2016 with an increase of 81%. Over the period under review, imports reached the peak figure in 2022 and are expected to retain growth in years to come.

In value terms, strawberry imports fell notably to $X in 2022. Over the period under review, imports saw moderate growth. The most prominent rate of growth was recorded in 2021 when imports increased by 77%. As a result, imports reached the peak of $X, and then shrank markedly in the following year.

Imports by Country

In 2022, Greece (X tons) was the main supplier of strawberry to Bulgaria, accounting for a 93% share of total imports. Moreover, strawberry imports from Greece exceeded the figures recorded by the second-largest supplier, Germany (X tons), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume from Greece stood at +3.9%.

In value terms, Greece ($X) constituted the largest supplier of strawberries to Bulgaria, comprising 83% of total imports. The second position in the ranking was held by Germany ($X), with a 14% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from Greece stood at +1.6%.

Import Prices by Country

The average strawberry import price stood at $X per ton in 2022, which is down by -20% against the previous year. In general, the import price recorded a mild setback. The growth pace was the most rapid in 2021 an increase of 36%. As a result, import price attained the peak level of $X per ton, and then dropped notably in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Greece stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+4.7%).

Source: IndexBox Platform

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