Cameroon: Book And Brochure Market 2024

Book And Brochure Market Size in Cameroon

In 2022, the Cameroonian book and brochure market decreased by -7.6% to $X for the first time since 2019, thus ending a two-year rising trend. In general, consumption, however, saw a perceptible increase. As a result, consumption reached the peak level of $X. From 2018 to 2022, the growth of the market remained at a somewhat lower figure.

Book And Brochure Production in Cameroon

In value terms, book and brochure production reached $X in 2022 estimated in export price. Over the period under review, production, however, posted a temperate increase. The most prominent rate of growth was recorded in 2017 when the production volume increased by 119% against the previous year. As a result, production attained the peak level of $X. From 2018 to 2022, production growth failed to regain momentum.

Book And Brochure Exports

Exports from Cameroon

In 2022, exports of books, brochures and similar printed matter from Cameroon declined dramatically to X units, with a decrease of -46.6% against 2021. In general, exports faced a sharp downturn. The most prominent rate of growth was recorded in 2019 when exports increased by 81% against the previous year. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, book and brochure exports declined markedly to $X in 2022. Over the period under review, exports saw a perceptible curtailment. The pace of growth was the most pronounced in 2015 with an increase of 134% against the previous year. The exports peaked at $X in 2016; however, from 2017 to 2022, the exports remained at a lower figure.

Exports by Country

Central African Republic (X units) was the main destination for book and brochure exports from Cameroon, accounting for a 82% share of total exports. Moreover, book and brochure exports to Central African Republic exceeded the volume sent to the second major destination, Gabon (X units), more than tenfold. The third position in this ranking was taken by Tanzania (X units), with a 1.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Central African Republic amounted to -2.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Gabon (-35.5% per year) and Tanzania (-18.6% per year).

In value terms, Central African Republic ($X) remains the key foreign market for books, brochures and similar printed matter exports from Cameroon, comprising 90% of total exports. The second position in the ranking was taken by Gabon ($X), with a 5.1% share of total exports. It was followed by the UK, with a 0.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Central African Republic totaled +25.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Gabon (-18.2% per year) and the UK (-34.7% per year).

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, with an increase of 11% against the previous year. In general, the export price posted a significant expansion. The pace of growth appeared the most rapid in 2016 when the average export price increased by 74%. Over the period under review, the average export prices hit record highs in 2022 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Central African Republic ($X per unit), while the average price for exports to Tanzania ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+130.1%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Cameroon

In 2022, purchases abroad of books, brochures and similar printed matter decreased by -35.7% to X units for the first time since 2019, thus ending a two-year rising trend. In general, imports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 with an increase of 60%. Imports peaked at X units in 2021, and then declined markedly in the following year.

In value terms, book and brochure imports fell sharply to $X in 2022. Over the period under review, imports, however, posted a moderate expansion. The growth pace was the most rapid in 2020 when imports increased by 71%. Imports peaked at $X in 2021, and then reduced sharply in the following year.

Imports by Country

France (X units), Argentina (X units) and India (X units) were the main suppliers of book and brochure imports to Cameroon, with a combined 52% share of total imports. Nigeria, China, Italy, Germany, Saudi Arabia, South Korea, South Africa, Belarus, Turkey and Lebanon lagged somewhat behind, together comprising a further 38%.

From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +93.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, India ($X), France ($X) and China ($X) were the largest book and brochure suppliers to Cameroon, together accounting for 71% of total imports. Italy, Germany, South Korea, Argentina, South Africa, Belarus, Turkey, Saudi Arabia, Nigeria and Lebanon lagged somewhat behind, together comprising a further 20%.

Nigeria, with a CAGR of +58.2%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, rising by 25% against the previous year. In general, import price indicated a measured expansion from 2012 to 2022: its price increased at an average annual rate of +2.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, book and brochure import price increased by +81.7% against 2016 indices. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was India ($X per unit), while the price for Nigeria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+15.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform