Cameroon: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Cameroon

The Cameroonian market for calendars and trade advertising material shrank to $X in 2022, which is down by -7.7% against the previous year. Overall, consumption showed a relatively flat trend pattern. Over the period under review, the market reached the peak level at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in Cameroon

In value terms, calendars and trade advertising material production shrank to $X in 2022 estimated in export price. Overall, production recorded a mild decrease. The most prominent rate of growth was recorded in 2016 with an increase of 76%. Over the period under review, production attained the maximum level at $X in 2017; however, from 2018 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports from Cameroon

In 2022, after two years of growth, there was significant decline in shipments abroad of calendars and trade advertising material, when their volume decreased by -7.6% to X tons. In general, exports showed a abrupt contraction. The pace of growth was the most pronounced in 2020 when exports increased by 209%. Over the period under review, the exports reached the peak figure at X tons in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports declined to $X in 2022. Overall, exports faced a drastic downturn. The growth pace was the most rapid in 2016 with an increase of 133%. Over the period under review, the exports attained the maximum at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Equatorial Guinea (X tons), Gabon (X kg) and the UK (X kg) were the main destinations of calendars and trade advertising material exports from Cameroon, with a combined 37% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the UK (with a CAGR of +23.8%), while the other leaders experienced more modest paces of growth.

In value terms, Gabon ($X) emerged as the key foreign market for calendars and trade advertising material exports from Cameroon, comprising 21% of total exports. The second position in the ranking was held by Central African Republic ($X), with a 9.8% share of total exports. It was followed by Democratic Republic of the Congo, with an 8.5% share.

From 2012 to 2022, the average annual growth rate of value to Gabon amounted to +16.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Central African Republic (-14.1% per year) and Democratic Republic of the Congo (+15.2% per year).

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, picking up by 5.6% against the previous year. Over the period under review, the export price, however, continues to indicate a perceptible setback. The growth pace was the most rapid in 2016 when the average export price increased by 19% against the previous year. The export price peaked at $X per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Democratic Republic of the Congo ($X per ton), while the average price for exports to Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Democratic Republic of the Congo (+18.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Cameroon

In 2022, approx. X tons of calendars and trade advertising material were imported into Cameroon; reducing by -7.4% against the previous year. Overall, total imports indicated a notable increase from 2012 to 2022: its volume increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -30.6% against 2019 indices. The most prominent rate of growth was recorded in 2019 when imports increased by 76%. As a result, imports attained the peak of X tons. From 2020 to 2022, the growth of imports failed to regain momentum.

In value terms, calendars and trade advertising material imports contracted to $X in 2022. In general, imports, however, saw strong growth. The pace of growth appeared the most rapid in 2019 with an increase of 87%. Over the period under review, imports attained the peak figure at $X in 2021, and then dropped in the following year.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of calendars and trade advertising material to Cameroon, accounting for a 43% share of total imports. Moreover, calendars and trade advertising material imports from China exceeded the figures recorded by the second-largest supplier, France (X tons), fivefold. The third position in this ranking was held by Hong Kong SAR (X tons), with a 4.6% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +6.1%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-8.7% per year) and Hong Kong SAR (+24.9% per year).

In value terms, China ($X), France ($X) and the United Arab Emirates ($X) constituted the largest calendars and trade advertising material suppliers to Cameroon, together comprising 48% of total imports. Taiwan (Chinese), Germany, Hong Kong SAR, India and Bosnia and Herzegovina lagged somewhat behind, together accounting for a further 4.8%.

Taiwan (Chinese), with a CAGR of +31.0%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, which is down by -3.5% against the previous year. Over the period under review, import price indicated notable growth from 2012 to 2022: its price increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material import price increased by +70.5% against 2018 indices. The most prominent rate of growth was recorded in 2020 an increase of 46%. Over the period under review, average import prices hit record highs at $X per ton in 2021, and then declined in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Hong Kong SAR ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+15.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform