Canada: Plain Postcard Market 2025

Plain Postcard Market Size in Canada

The Canadian plain postcard market expanded to $X in 2021, rising by 2.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.5% from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. Plain postcard consumption peaked in 2021 and is likely to continue growth in the near future.

Plain Postcard Exports

Exports from Canada

Plain postcard exports from Canada skyrocketed to X tons in 2021, with an increase of 155% compared with 2020 figures. Over the period under review, exports recorded a measured expansion. The pace of growth was the most pronounced in 2018 when exports increased by 206% against the previous year. Over the period under review, the exports attained the maximum in 2021 and are likely to see gradual growth in years to come.

In value terms, plain postcard exports soared to $X in 2021. In general, exports enjoyed a modest expansion. The pace of growth was the most pronounced in 2018 with an increase of 225% against the previous year. Over the period under review, the exports hit record highs in 2021 and are likely to see steady growth in years to come.

Exports by Country

The United States (X tons) was the main destination for plain postcard exports from Canada, with a 90% share of total exports. Moreover, plain postcard exports to the United States exceeded the volume sent to the second major destination, Guyana (X tons), more than tenfold.

From 2012 to 2021, the average annual rate of growth in terms of volume to the United States amounted to +3.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Guyana (+187.2% per year) and the UK (-29.5% per year).

In value terms, the United States ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Canada, comprising 89% of total exports. The second position in the ranking was held by Guyana ($X), with a 7.4% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of value to the United States amounted to +3.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Guyana (+108.6% per year) and the UK (-29.8% per year).

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, declining by -11.1% against the previous year. Overall, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the average export price increased by 16% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably for the major export markets. In 2021, amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to India (+2.4%), while the prices for the other major destinations experienced a decline.

Plain Postcard Imports

Imports into Canada

In 2021, after three years of decline, there was significant growth in overseas purchases of letter cards, plain postcards and correspondence cards, when their volume increased by 18% to X tons. Overall, total imports indicated a slight expansion from 2012 to 2021: its volume increased at an average annual rate of +1.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 when imports increased by 50%. As a result, imports attained the peak of X tons. From 2018 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, plain postcard imports totaled $X in 2021. The total import value increased at an average annual rate of +1.5% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2017 with an increase of 20% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in years to come.

Imports by Country

The United States (X tons), China (X tons) and Vietnam (X tons) were the main suppliers of plain postcard imports to Canada, together comprising 87% of total imports.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +110.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), China ($X) and Germany ($X) appeared to be the largest plain postcard suppliers to Canada, together accounting for 87% of total imports. These countries were followed by France, the UK, Japan, Vietnam and Mexico, which together accounted for a further 9.5%.

Among the main suppliers, Vietnam, with a CAGR of +79.3%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average plain postcard import price amounted to $X per ton, which is down by -14.5% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 34%. The import price peaked at $X per ton in 2020, and then shrank in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+3.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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