Canada: Toothpaste Market 2024

Toothpaste Market Size in Canada

The Canadian toothpaste market declined to $X in 2021, reducing by -11.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.9% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. Over the period under review, the market attained the maximum level at $X in 2020, and then reduced in the following year.

Toothpaste Exports

Exports from Canada

In 2021, toothpaste exports from Canada reduced markedly to X tons, waning by -23.3% against the previous year's figure. Overall, exports continue to indicate a drastic downturn. The most prominent rate of growth was recorded in 2016 with an increase of 21% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, toothpaste exports shrank to $X in 2021. Over the period under review, exports saw a abrupt curtailment. The most prominent rate of growth was recorded in 2016 when exports increased by 24%. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

The United States (X tons) was the main destination for toothpaste exports from Canada, with a 31% share of total exports. Moreover, toothpaste exports to the United States exceeded the volume sent to the second major destination, the Philippines (X tons), twofold. The third position in this ranking was held by Trinidad and Tobago (X tons), with an 8.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to the United States amounted to -27.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Philippines (+10.2% per year) and Trinidad and Tobago (-4.6% per year).

In value terms, the United States ($X) remains the key foreign market for toothpaste, denture cleaners and other dentifrices exports from Canada, comprising 31% of total exports. The second position in the ranking was held by the Philippines ($X), with a 14% share of total exports. It was followed by Trinidad and Tobago, with an 8.8% share.

From 2012 to 2021, the average annual rate of growth in terms of value to the United States amounted to -23.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Philippines (+15.3% per year) and Trinidad and Tobago (-0.2% per year).

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, with an increase of 21% against the previous year. Over the last nine years, it increased at an average annual rate of +4.6%. The pace of growth appeared the most rapid in 2018 an increase of 21% against the previous year. The export price peaked in 2021 and is likely to continue growth in years to come.

Average prices varied noticeably for the major export markets. In 2021, the highest price was recorded for prices to Vietnam ($X per ton) and Bahamas ($X per ton), while the average price for exports to Barbados ($X per ton) and Curacao ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+4.6%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Canada

After two years of growth, supplies from abroad of toothpaste, denture cleaners and other dentifrices decreased by -20.6% to X tons in 2021. Overall, imports saw a slight shrinkage. The pace of growth appeared the most rapid in 2013 when imports increased by 14%. Imports peaked at X tons in 2015; however, from 2016 to 2021, imports failed to regain momentum.

In value terms, toothpaste imports shrank to $X in 2021. The total import value increased at an average annual rate of +1.9% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 with an increase of 15%. As a result, imports reached the peak of $X, and then contracted in the following year.

Imports by Country

In 2021, the United States (X tons) constituted the largest toothpaste supplier to Canada, with a 84% share of total imports. Moreover, toothpaste imports from the United States exceeded the figures recorded by the second-largest supplier, Mexico (X tons), sevenfold.

From 2012 to 2021, the average annual rate of growth in terms of volume from the United States stood at -1.7%.

In value terms, the United States ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to Canada, comprising 84% of total imports. The second position in the ranking was held by Mexico ($X), with a 12% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value from the United States stood at +1.6%.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, picking up by 13% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.4%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for Mexico stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+3.4%).

Source: IndexBox Platform

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