Canada: Watermelon Market 2024

Watermelon Market Size in Canada

In 2022, after two years of growth, there was significant decline in the Canadian watermelon market, when its value decreased by -10% to $X. The market value increased at an average annual rate of +1.5% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. As a result, consumption attained the peak level of $X, and then reduced in the following year.

Watermelon Production in Canada

In value terms, watermelon production shrank modestly to $X in 2022 estimated in export price. Over the period under review, production, however, saw a mild expansion. The growth pace was the most rapid in 2013 with an increase of 158%. As a result, production reached the peak level of $X. From 2014 to 2022, production growth failed to regain momentum.

The average yield of watermelons in Canada reached X tons per ha in 2022, surging by 4.7% against 2021 figures. Overall, the yield showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 with an increase of 21% against the previous year. The watermelon yield peaked at X tons per ha in 2017; however, from 2018 to 2022, the yield stood at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the watermelon harvested area in Canada declined to X ha, which is down by -6.1% on 2021. The harvested area increased at an average annual rate of +2.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 when the harvested area increased by 41% against the previous year. Over the period under review, the harvested area dedicated to watermelon production reached the maximum at X ha in 2021, and then contracted in the following year.

Watermelon Exports

Exports from Canada

In 2022, shipments abroad of watermelons increased by 443% to X tons for the first time since 2019, thus ending a two-year declining trend. Over the period under review, exports showed a prominent expansion. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, watermelon exports skyrocketed to $X in 2022. Overall, exports showed significant growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

The United States (X tons) was the main destination for watermelon exports from Canada, accounting for a approx. 100% share of total exports.

From 2012 to 2022, the average annual growth rate of volume to the United States stood at +15.0%.

In value terms, the United States ($X) also remains the key foreign market for watermelons exports from Canada.

From 2012 to 2022, the average annual rate of growth in terms of value to the United States amounted to +21.3%.

Export Prices by Country

The average watermelon export price stood at $X per ton in 2022, with an increase of 66% against the previous year. In general, the export price continues to indicate a strong increase. The pace of growth was the most pronounced in 2015 an increase of 75%. The export price peaked in 2022 and is expected to retain growth in the near future.

As there is only one major export destination, the average price level is determined by prices for the United States.

From 2012 to 2022, the rate of growth in terms of prices for the United States amounted to +5.5% per year.

Watermelon Imports

Imports into Canada

In 2022, after three years of growth, there was significant decline in supplies from abroad of watermelons, when their volume decreased by -16% to X tons. In general, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 with an increase of 11% against the previous year. As a result, imports reached the peak of X tons, and then dropped rapidly in the following year.

In value terms, watermelon imports reduced to $X in 2022. The total import value increased at an average annual rate of +1.2% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2021 with an increase of 20% against the previous year. As a result, imports attained the peak of $X, and then reduced in the following year.

Imports by Country

In 2022, the United States (X tons) constituted the largest watermelon supplier to Canada, accounting for a 67% share of total imports. Moreover, watermelon imports from the United States exceeded the figures recorded by the second-largest supplier, Mexico (X tons), twofold. Guatemala (X tons) ranked third in terms of total imports with a 3.6% share.

From 2012 to 2022, the average annual growth rate of volume from the United States was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+1.9% per year) and Guatemala (+0.4% per year).

In value terms, the United States ($X) constituted the largest supplier of watermelons to Canada, comprising 65% of total imports. The second position in the ranking was taken by Mexico ($X), with a 27% share of total imports. It was followed by Guatemala, with a 5.4% share.

From 2012 to 2022, the average annual growth rate of value from the United States stood at +1.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+1.2% per year) and Guatemala (+4.3% per year).

Import Prices by Country

In 2022, the average watermelon import price amounted to $X per ton, picking up by 6.2% against the previous year. In general, the import price showed a mild increase. The most prominent rate of growth was recorded in 2020 an increase of 10% against the previous year. Over the period under review, average import prices attained the peak figure in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Guatemala ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Guatemala (+3.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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