Central Asia: Market for Beauty, Make-Up And Skin Care Preparations 2025

Exports of Beauty, Make-Up And Skin Care Preparations

Exports in Central Asia

In 2022, exports of beauty, make-up and skin care preparations in Central Asia surged to X tons, picking up by 98% against the year before. In general, exports posted prominent growth. The pace of growth appeared the most rapid in 2017 with an increase of 276% against the previous year. As a result, the exports attained the peak of X tons. From 2018 to 2022, the growth of the exports of remained at a lower figure.

In value terms, exports of beauty, make-up and skin care preparations skyrocketed to $X in 2022. Overall, exports posted resilient growth. The most prominent rate of growth was recorded in 2019 when exports increased by 339% against the previous year. As a result, the exports reached the peak of $X. From 2020 to 2022, the growth of the exports of failed to regain momentum.

Exports by Country

Kazakhstan (X tons) and Kyrgyzstan (X tons) prevails in preparations structure, together mixing up 92% of total exports. It was distantly followed by Uzbekistan (X tons), comprising a 7.2% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Kyrgyzstan (with a CAGR of +62.7%), while the other leaders experienced more modest paces of growth.

In value terms, Kazakhstan ($X) remains the largest beauty, make-up and skin care preparations supplier in Central Asia, comprising 68% of total exports. The second position in the ranking was held by Kyrgyzstan ($X), with a 25% share of total exports.

From 2012 to 2022, the average annual growth rate of value in Kazakhstan stood at +6.4%. In the other countries, the average annual rates were as follows: Kyrgyzstan (+48.6% per year) and Uzbekistan (+48.1% per year).

Export Prices by Country

In 2022, the export price in Central Asia amounted to $X per ton, picking up by 23% against the previous year. Overall, the export price, however, continues to indicate a mild decrease. The most prominent rate of growth was recorded in 2016 an increase of 55%. As a result, the export price attained the peak level of $X per ton. From 2017 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Kazakhstan ($X per ton), while Kyrgyzstan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Uzbekistan (+9.6%), while the other leaders experienced mixed trends in the export price figures.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports in Central Asia

In 2022, approx. X tons of beauty, make-up and skin care preparations were imported in Central Asia; with an increase of 10% compared with the year before. Overall, imports posted strong growth. The most prominent rate of growth was recorded in 2021 with an increase of 29% against the previous year. The volume of import peaked in 2022 and is likely to see steady growth in the near future.

In value terms, imports of beauty, make-up and skin care preparations rose remarkably to $X in 2022. In general, imports saw a resilient increase. The most prominent rate of growth was recorded in 2021 with an increase of 52% against the previous year. Over the period under review, imports of reached the peak figure in 2022 and are expected to retain growth in years to come.

Imports by Country

Kazakhstan was the key importing country with an import of around X tons, which resulted at 55% of total imports. Kyrgyzstan (X tons) held a 23% share (based on physical terms) of total imports, which put it in second place, followed by Uzbekistan (10%) and Mongolia (7.8%). The following importers - Turkmenistan (X tons) and Tajikistan (X tons) - each resulted at a 3.5% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to beauty, make-up and skin care preparations imports into Kazakhstan stood at +5.2%. At the same time, Uzbekistan (+22.8%), Kyrgyzstan (+20.0%), Mongolia (+3.2%) and Tajikistan (+1.5%) displayed positive paces of growth. Moreover, Uzbekistan emerged as the fastest-growing importer imported in Central Asia, with a CAGR of +22.8% from 2012-2022. Turkmenistan experienced a relatively flat trend pattern. While the share of Kyrgyzstan (+15 p.p.) and Uzbekistan (+10 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Turkmenistan (-2.1 p.p.), Mongolia (-4.7 p.p.) and Kazakhstan (-17.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Kazakhstan ($X) constitutes the largest market for imported beauty, make-up and skin care preparations in Central Asia, comprising 63% of total imports. The second position in the ranking was taken by Kyrgyzstan ($X), with a 14% share of total imports. It was followed by Mongolia, with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Kazakhstan stood at +3.6%. In the other countries, the average annual rates were as follows: Kyrgyzstan (+12.2% per year) and Mongolia (+5.4% per year).

Import Prices by Country

In 2022, the import price in Central Asia amounted to $X per ton, picking up by 3.9% against the previous year. In general, the import price, however, showed a pronounced descent. The pace of growth appeared the most rapid in 2019 when the import price increased by 19% against the previous year. Over the period under review, import prices hit record highs at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mongolia ($X per ton), while Kyrgyzstan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Uzbekistan (+5.6%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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