Central Asia: Magnetic Media Market 2025

Magnetic Media Market Size in Central Asia

In 2021, the Central Asian magnetic media market increased by 46% to $X, rising for the second consecutive year after two years of decline. In general, consumption, however, showed a abrupt descent. The level of consumption peaked at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Magnetic Media Production in Central Asia

In value terms, magnetic media production expanded significantly to $X in 2021 estimated in export price. Overall, production saw a abrupt contraction. The most prominent rate of growth was recorded in 2017 with an increase of 31% against the previous year. The level of production peaked at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Magnetic Media Exports

Exports in Central Asia

In 2021, the amount of magnetic media, not recorded, except cards with a magnetic stripe exported in Central Asia contracted sharply to X units, declining by -47.9% compared with 2020. In general, exports faced a precipitous decline. The pace of growth appeared the most rapid in 2015 with an increase of 95%. Over the period under review, the exports attained the peak figure at X units in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

In value terms, magnetic media exports dropped slightly to $X in 2021. Overall, exports recorded a deep contraction. The pace of growth was the most pronounced in 2015 with an increase of 151% against the previous year. Over the period under review, the exports hit record highs at $X in 2016; however, from 2017 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Kazakhstan represented the key exporter of magnetic media, not recorded, except cards with a magnetic stripe in Central Asia, with the volume of exports finishing at X units, which was near 83% of total exports in 2021. It was distantly followed by Kyrgyzstan (X units), generating a 17% share of total exports.

Kazakhstan was also the fastest-growing in terms of the magnetic media, not recorded, except cards with a magnetic stripe exports, with a CAGR of -28.2% from 2012 to 2021. Kyrgyzstan (-43.7%) illustrated a downward trend over the same period. Kazakhstan (+48 p.p.) significantly strengthened its position in terms of the total exports, while Kyrgyzstan saw its share reduced by -45.7% from 2012 to 2021, respectively.

In value terms, Kazakhstan ($X) remains the largest magnetic media supplier in Central Asia, comprising 96% of total exports. The second position in the ranking was taken by Kyrgyzstan ($X), with a 3.5% share of total exports.

In Kazakhstan, magnetic media exports decreased by an average annual rate of -7.5% over the period from 2012-2021.

Export Prices by Country

In 2021, the export price in Central Asia amounted to $X per unit, picking up by 89% against the previous year. Overall, the export price enjoyed a significant expansion. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Kazakhstan ($X per unit), while Kyrgyzstan stood at $X per unit.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Kazakhstan (+28.8%).

Magnetic Media Imports

Imports in Central Asia

In 2021, overseas purchases of magnetic media, not recorded, except cards with a magnetic stripe increased by 405% to X units, rising for the second year in a row after four years of decline. Overall, imports recorded a buoyant expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, magnetic media imports skyrocketed to $X in 2021. In general, imports, however, saw a abrupt descent. The pace of growth appeared the most rapid in 2015 when imports increased by 101%. As a result, imports reached the peak of $X. From 2016 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

Kazakhstan dominates imports structure, recording X units, which was approx. 97% of total imports in 2021. Turkmenistan (X units) followed a long way behind the leaders.

Kazakhstan was also the fastest-growing in terms of the magnetic media, not recorded, except cards with a magnetic stripe imports, with a CAGR of +22.8% from 2012 to 2021. At the same time, Turkmenistan (+1.3%) displayed positive paces of growth. From 2012 to 2021, the share of Kazakhstan increased by +68 percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest magnetic media importing markets in Central Asia were Kazakhstan ($X) and Turkmenistan ($X).

Among the main importing countries, Turkmenistan, with a CAGR of +9.9%, saw the highest growth rate of the value of imports, over the period under review.

Import Prices by Country

The import price in Central Asia stood at $X per unit in 2021, with a decrease of -73.1% against the previous year. In general, the import price continues to indicate a abrupt decline. The pace of growth was the most pronounced in 2017 an increase of 114%. Over the period under review, import prices reached the maximum at $X per unit in 2019; however, from 2020 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Turkmenistan ($X per unit), while Kazakhstan amounted to $X per unit.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Turkmenistan (+8.5%).

Source: IndexBox Platform

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