Central Asia: Toilet Paper Market 2025

Toilet Paper Market Size in Central Asia

The Central Asian toilet paper market was estimated at $X in 2021, with an increase of 4.4% against the previous year. The market value increased at an average annual rate of +1.7% from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The level of consumption peaked at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Toilet Paper Production in Central Asia

In value terms, toilet paper production reduced modestly to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when the production volume increased by 20%. Over the period under review, production hit record highs at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Toilet Paper Exports

Exports in Central Asia

Toilet paper exports reduced remarkably to X tons in 2021, declining by -57% against the year before. Overall, exports, however, posted a pronounced increase. The pace of growth was the most pronounced in 2017 with an increase of 4,386%. As a result, the exports attained the peak of X tons. From 2018 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toilet paper exports fell to $X in 2021. Over the period under review, exports showed a drastic downturn. The growth pace was the most rapid in 2017 when exports increased by 898% against the previous year. The level of export peaked at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Uzbekistan (X tons) and Kazakhstan (X tons) prevails in exports structure, together committing 97% of total exports. Kyrgyzstan (X tons) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Kyrgyzstan (with a CAGR of -2.8%), while shipments for the other leaders experienced a decline in the exports figures.

In value terms, Kazakhstan ($X), Uzbekistan ($X) and Kyrgyzstan ($X) constituted the countries with the highest levels of exports in 2021, together comprising 99.9% of total exports.

Among the main exporting countries, Kyrgyzstan, with a CAGR of -4.7%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced a decline in the exports figures.

Export Prices by Country

In 2021, the export price in Central Asia amounted to $X per ton, picking up by 120% against the previous year. Overall, the export price, however, saw a abrupt downturn. Over the period under review, the export prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Kazakhstan ($X per ton), while Uzbekistan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Uzbekistan (+19.3%), while the other leaders experienced a decline in the export price figures.

Toilet Paper Imports

Imports in Central Asia

In 2021, purchases abroad of toilet paper increased by 9.2% to X tons, rising for the third year in a row after three years of decline. Total imports indicated noticeable growth from 2012 to 2021: its volume increased at an average annual rate of +4.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +67.5% against 2018 indices. The pace of growth appeared the most rapid in 2020 when imports increased by 24% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are likely to see steady growth in the immediate term.

In value terms, toilet paper imports soared to $X in 2021. Total imports indicated mild growth from 2012 to 2021: its value increased at an average annual rate of +1.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +64.2% against 2018 indices. The pace of growth was the most pronounced in 2020 with an increase of 26% against the previous year. Over the period under review, imports hit record highs in 2021 and are likely to see steady growth in the immediate term.

Imports by Country

Kazakhstan represented the main importer of toilet paper in Central Asia, with the volume of imports recording X tons, which was near 77% of total imports in 2021. It was distantly followed by Mongolia (X tons), mixing up a 17% share of total imports. Kyrgyzstan (X tons) followed a long way behind the leaders.

Imports into Kazakhstan increased at an average annual rate of +5.9% from 2012 to 2021. At the same time, Kyrgyzstan (+11.4%) and Mongolia (+2.7%) displayed positive paces of growth. Moreover, Kyrgyzstan emerged as the fastest-growing importer imported in Central Asia, with a CAGR of +11.4% from 2012-2021. While the share of Kazakhstan (+6.9 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Mongolia (-3.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Kazakhstan ($X) constitutes the largest market for imported toilet paper in Central Asia, comprising 71% of total imports. The second position in the ranking was taken by Mongolia ($X), with a 21% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value in Kazakhstan totaled +1.7%. The remaining importing countries recorded the following average annual rates of imports growth: Mongolia (+3.3% per year) and Kyrgyzstan (+3.2% per year).

Import Prices by Country

The import price in Central Asia stood at $X per ton in 2021, increasing by 6.4% against the previous year. In general, the import price, however, recorded a noticeable contraction. Over the period under review, import prices reached the peak figure at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

Average prices varied somewhat amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Mongolia ($X per ton), while Kazakhstan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Mongolia (+0.6%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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